Amazon Packaging requirements

Do you have any idea about the packaging requirements of those products?

Do you intend to sell products on FBA Amazon to people all around the world?

Amazon is one of the biggest e-commerce marketplaces of today’s world. It gives you access to a huge audience all around the globe to sell your products. You can generate high leads and earn profit by using Amazon FBA.

However, Amazon’s business is not a wild goose chase so, you have to go through a proper channel and follow the guidelines. Amazon is very particular with its rules and regulations regarding packaging.

In this blog, we will discuss the FBA Amazon packaging requirements in detail to increase your understanding of them. Before starting your Amazon FBA business, you should know about the Amazon packaging requirements and give this blog a thorough read.

Table of Content

Chapter 1: Understanding ‘Amazon packaging’ and Why Does it Matter?

Chapter 2: Essentials to Know about Amazon Packaging Requirements

Chapter 3: The Checklist of Amazon Packaging Requirements

Chapter 4: Special Packaging Rules to Know before wholesaling Specific Products

Chapter 5: Frequently Asked Questions about Amazon Packaging Requirements

Chapter 1: Understanding ‘Amazon packaging’ and Why Does it Matter?

When selling on Amazon, you have to follow the instructions about packaging otherwise, the products might not get sold through the Amazon FBA platform.

For an easy and smooth packaging process, you need to have a basic understanding of Amazon packaging requirements.

Understanding ‘Amazon packaging’ and Why Does it Matter

1.  A brief introduction of Amazon FBA

Amazon FBA fulfillment by Amazon is a service of Amazon that allows storage and shipping of goods and supports businesses.

A seller who is registered with Amazon is obliged to pay the fee for enjoying the privileges. These privileges include access to prime customers, free shipping of products, and managing returns.

Amazon allows you to process business from other platforms by providing fulfillment services. Amazon also helps you to deal with packaging, picking, and delivering goods.

2. Significance of understanding Amazon packaging requirements

When it comes to significance, Amazon is a highly acclaimed platform that can provide you a lot of advantages in its services. Using Amazon packaging you can get yourself a lot of benefits.

It has the potential to build a brand for you and make you stand out of all the crowd. The unique packaging can help you get noticed, thus increasing the click rates and provide maximum conversions to customers.

Designing and putting eye-catching images of your packages on Amazon can increase your business as it has a lot of addressable audiences.

The only way to stand out from the huge number of sellers is the packaging. The more effort you will put into the packaging, the more you will be noticed by the public.

3. Types of approved Amazon packaging

Types of approved Amazon packaging

Amazon is quite particular about the material of packaging. It has certain rules and regulations for the packaging of products. So, you should try to abide by all those instructions and go smooth with the process.

Amazon prefers the following boxes rather than a random box for packaging:

  1. Regular slotted carton (RSC)
  2. Edge Crush Test-32 (ECT-32)
  3. 200 lb./sq. Inch Burst Strength (200-BH)
  4. B flute

Other than boxes you can use air pillows, poly bags, stretch wraps, form sheets, and bubble wraps for packaging.

Worried about the material? Are you thinking about where to get these things? Get easy because Amazon itself also provides such packaging material, and you can even ask 3rd party Amazon packaging service providers.

4. Why does Amazon Packaging Matter?

What will be your reviews regarding a product that is neatly packed and one that is untidy? Which one will you prefer? It is an obvious thing that neatly packed goods give positive vibes.

They increase the sellers’ trust in the first place. Hence, the packaging matters the most when you are serious about growing your brand.

You will always find hard competition in the Amazon sellers list until you come up with a unique idea or product.

So even if your brand is not ranked as number one selling, you will see that customers pay attention to the packaging, and it is their first point of focus. Keeping the packaging intact is difficult for drop shippers so, FBA is a better option.

Chapter 2: Essentials to Know about Amazon Packaging Requirements

Essentials to Know about Amazon Packaging Requirements

Do you know about the dos and don’ts of Amazon packaging? What about your knowledge regarding labeling products, bar codes, and technical terms like FNSKU?

In this chapter, we will discuss all these essential points, so that your experience with Amazon packaging can be a little more interesting and smoother. Let’s head on to it.

1. Dos and Don’ts about Amazon packaging

Do you know what you should avoid and what you should embrace when dealing with Amazon packaging? If no, then the following point will be very useful for you.

Dos about Amazon packaging Don’ts about Amazon packaging
Extend your gratitude to the customers. Don’t ask for a review in a manipulative manner.
Add all necessary instructions for easy use of customers. Don’t demand reviews in exchange for gift cards.
If provided, add warranty information. Don’t go against Amazon’s terms of service.
Add links to your social media handles.
Gently ask for a genuine review.

2. The general labeling requirements for Amazon packaging

Amazon asks its sellers to fulfill some general labeling requirements. For example, each unit of loose products must be within a single, secure package. For units that are sets must be marked as sets on their packaging, and so on.

Failing to meet these requirements can put you at a loss. You might get asked for extra charges for fixing the labeling. Your inventory might get returned to you in some cases.

3. Material approved for Amazon packaging

The material of packaging has primary importance in Amazon packaging. Amazon has set some rules and regulations about the packaging of products. So, you should look for the material approved by Amazon for packaging.


You can buy different kinds of packaging material from Amazon for pack your products, including boxes, air pillows, poly bags, stretch wraps, form sheets, and bubble wraps. All these things can be bought directly from Amazon or find them at other stations.

4. Amazon packaging checklist

A checklist helps you to manage complex tasks smoothly. While dealing with the Amazon packaging requirements, you can refer to the following points as a checklist to mark your progress.

  • Pack right products
  • Find accurate material for packaging
  • Proper packing by wrapping each product separately and neatly
  • Correct labeling and removing old labels if reusing the packaging
  • Add visible barcodes for tracking purposes
  • Properly recheck before shipping
  • Add clear delivery/return address

The detailed points of the checklist are discussed in the next chapter.

5. Labeling requirements of Amazon FBA packaging

Packaging is not the only thing Amazon cares about. While packaging you must pay attention to labeling also. People who reuse packages must remove the old labels as they contain the old addresses.

Fresh labels should be attached at a visible spot on the package. The delivery and return address should be mentioned on them, so that they may not lose track.

The most common cause of deliveries at wrong addresses is incomplete, torn, or the wrong label.

6. Labeling pallets and cartons

Labeling pallets and cartons

All products are not of the same weight. When dealing with heavy items cartons and pallets are used. Boxes weighing more than 15 to 30 kg are labeled as heavyweight.

Hence, the heaviest cartons allowed are 30kg. The weight of the pallet must not exceed 500kg.

Every carton should have unique shipping IDs, and labels. Pallets contain similar products and help in the transportation of products.

A label containing the seller’s name and address of the recipient is attached to every pallet. If a pallet is damaged, it is not accepted.

7. What FNSKU and Barcode means?

FNSKU – “fulfillment network stock keeping unit” is a label. It aids the robots and employees to manage the searching, picking, packing, and shipping of products.

FNSKU code is unique for every inventory. It corresponds to one product only. It is scannable and very useful when dealing with large number of products.

While barcodes are scannable codes that are used to track the products. FNSKU is used over the barcode.

After labeling, the most important thing about Amazon packaging requirements is a barcode. Barcodes reduce the chances of mixing up of stock and hence loss.

8. Customized Amazon packaging

Normally, the products are shipped from the supplier to the warehouse of Amazon directly.

If you want to add customized designs to these products, then you will have to tell the details of designs to the supplier. So that the products can meet the requirements.

You may also ask the supplier to send you the first copy of the product. In this way, you can check if your product is made according to your choice or not.

9. The third-party Amazon packaging services

Do you think the Amazon packaging requirements need more time and effort? Want to get rid of the headache? It is 2021. You do not need to hassle for everything.

Just opt for 3rd party or Amazon preparation service providers. This option might add extra costs to your total budget, so you can always keep in mind your finance before taking such decisions.

You can outsource the task of shipping preparation and get rid of details. However, you must not take Amazon guidelines for granted and see which is the best service provider in this regard.

Chapter 3: The Checklist of Amazon Packaging Requirements

The Checklist of Amazon Packaging Requirements

Whenever you deal with things that need extra attention, you must create a checklist and follow it for easy completion of your tasks.

While working with Amazon packaging requirements, you should know what to do and what to avoid. So, a checklist that mentions all the important points may prove beneficial for you.

The following points will help you as a checklist when you deal with Amazon packaging requirements.

1. Packaging individual products

The points which need to be considered for packing the individual products are;

  • The individual package needs to be labeled with the correct and unique barcode.
  • The package having different items has to be labeled with the same SKU. If you are selling a group of things, then all of them must be packaged together.
  • The barcodes printed with LaserJet printers will not fade away quickly.
  • If you are selling a sensitive, sharp product that is subjected to be damaged by an external force, then protect it with bubble wrap or use the regular cardboard boxes.

2. Items sold as sets

The items can be sold as units. The package contains 7-8 items in a single packing. All products are bound to be considered one unit and received as a unit also. You can provide the different ASINs for the set if the units have the ASIN previously.

Not permitted: Separate units within a set. Permitted: Units are clearly labeled as a set and sealed so they cannot be separated.
Not permitted: Separate units within a set. Permitted: Units are clearly labeled as a set and sealed so they cannot be separated.

3. Items sold as box units

The conditions necessary for the items box are;

  • The six-sided box should be closed properly. If it has some opening that can be opened on its own, then it is better to close it with tape, glue, or staples.
  • The box should be hard enough to sustain the pressure if applied to any side.
  • If there is a perforated box, then it is subjected to the 3-foot drop test to pass. It consists of one drop on each side and one on the corner. If the drop test gets fails, then the product must be placed in the polybag. Suffocation warnings also have to be added to it.

4. Poly-bagged unit

The Polybags are used to protect units, and they must meet the following requirements:

  • The poly bag that is seen with an opening of 5 inches or larger must have the suffocation warning either labeled or printed. If the suffocation warning is missed, then it can cause the items to be re-bagged.
  • The warning should be printed and glued to the place where it can be seen clearly.

-The size of the warning print should follow this table:

Total length plus the width of the bag Minimum print size
60 inches or more 24 point
40 to 59 inches 18 point
30 to 39 inches 14 point
less than 29 inches 10 point
  • The bag should be transparent with at least 1.5mil (thousands of an inch) thick.
  • The polybag has to be sealed properly with the labeled scan-able barcode.
  • The polybag should not be more than 3 inches of the product dimension.
  • The adult product should be wrapped with a black, or opaque poly bag.

Note: The scented products need proper sealing to avoid the absorption of scent in other products.

5. Bubble wrapping

Bubble wrapping

The other packaging option is to wrap the products with bubble wrap that has the following requirements:

  • Wrap the bubble wrap tightly and tape its mouth so that the product cannot fall.
  • Always provide the barcode on the product.
  • The package should pass the 3-foot drop test without breaking the products.

There are five drops included in the drop test, which are flat on base, flat on top, flat on the longest side, flat on the shortest side and on a corner.

Bubble wrap is crucial in the following terms:

  • The fragile item could be damaged during shipment.
  • Heavy products could damage other goods during the shipment.

6. Hangers for clothes

There are two types of hangers, the normal-sized hangers as not allowed. Instead, you can ship the mini hangers for baby clothes. The accessories, bras, hats, shorts, socks, hosiery, sweaters, etc. are not allowed to be shipped on hangers.

Hangers for clothes

Some exceptional garments can be shipped like:

  • The coat, blazers or suit jackets and suits
  • The dresses with the price of more than $299.99 per item like pants, shirts, skirts, formal or evening wear or made up of leather, wool, and fur.

7. Over boxing of products

The double-wall boxes are used for the products which are over 10lb. The following products require over boxing:

  • The products which are sharp or hazardous
  • The items which failed the 3-foot drop test are wrapped with bubble wrap to avoid damage.

8. Items needing additional taping

The items need proper tapping:

  • to avoid the fall of the product
  • to avoid the leakage of products

Chapter 4: Special Packaging Rules to Know before wholesaling Specific Products

Special Packaging Rules to Know before wholesaling Specific Products

Different products need different packaging. There are some special rulings for some products.

Amazon is very particular about the packaging and makes sure the seller abides by all the rules and regulations. Following are the important products and the special rules linked with their packaging.

1. Amazon packaging requirements for jewelry and small products

Jewelry has a risk of damage due to tearing, dust, and liquid spill. So, it should be packed in such a way that it is not exposed to the surrounding environment. Small products are packed in poly bags with clear labels and barcodes on the external surface to avoid loss.

Those jewelries usually are small. Because of their small size as well other small products, should be well-protected from humidity, dirt, tearing, etc. And they may get mixed up with other products. So, a barcode helps to identify the small products.

Amazon packaging requirements for jewelry and small products

2. Amazon packaging requirements for smartphones

Smartphones do not need any kind of special rules and regulations. The size of the phone will determine its packaging.

One important thing related to smartphones is their batteries. These should be properly manufactured, safely packed for risk-free shipping.

3. Amazon packaging requirements for adult products and baby products

Baby products include goods for children less than four years old. These products are shrink-wrapped rather than being boxed.

Baby products can also be placed in the sealed poly-bags. Adult products are wrapped in opaque coverings with a scannable ASIN on their external surface. No obscene text or picture should be visible on the covering of such products.

4. Amazon packaging requirements for fragile goods and shape products

The goods that have a high risk of breakage and are hazardous if they break are classified as fragile goods. Because those products are easily broken, it can impose danger to the surrounding goods, so they need extra packaging.

Hence fragile units are packed in boxes, surrounded by bubble wraps.

Amazon packaging requirements for fragile goods and shape products

5. Amazon packaging requirements for plush units and Plexiglas

Plush units include stuffed toys, puppets, and animals, etc. They are less likely to get damaged during shipping. Hence, plush units are packed in normal poly-bags or shrink-wraps.

The Plexiglas include products made of glass/plastic or packed in it. Plexiglas needs a label that can show to the worker that these are fragile, and the label size should be at least 2”x3”.

6. Amazon packaging requirements for fluids

Fluids need to be packed well and shipped safely, as they may cause damage during the shipping process. Breaking or leakage may cause the loss of adjacent products. Tight packing that has less breaking risk is more suitable for liquids.

7. Amazon packaging requirements for textile products

Fabrics have a very high risk of damage due to dust and humidity. Textile products should be placed in the sealed poly bags, boxers, or shrink-wraps to save them from damage. Hangers must be removed before shipping.

8. Amazon packaging requirements for mattress

Amazon packaging requirements for mattress

Mattresses must be packed in corrugated boxes and must be classified as mattresses, so that they are properly categorized and easy to find.

When you are adding the ASIN of the mattresses, you can add this product under the bedroom furniture category of home/kitchen.

9. Amazon packaging requirements for loose products

Loose products need to be packed in a single package rather than different packages. They are sold as a set with a label ‘do not separate’ or ‘sold as a set’. Provide a unique ASIN for the set if the individual units in the set already have an ASIN.

For bundled sets, the barcodes on the individual units must not face outward or the barcodes must be covered. This helps ensure that fulfillment center associates scan the barcode for the pack, not the barcode for the individual units inside.

Chapter 5: Frequently Asked Questions about Amazon Packaging Requirements

Frequently Asked Questions about Amazon Packaging Requirements

1. What material should never be used for Amazon packaging?

Knowing what Amazon prefers and allows is not enough. You should know what material you should never use for packaging. Not complying with the instructions of Amazon will lead to the return of stock and hence, a loss in your business.

According to the Amazon website, the materials that should be avoided while dealing with Amazon packaging requirements are:

  1. Form strips
  2. Shredded paper
  3. Styrofoam
  4. Crinkle wrap

2. What box sizes are allowed in Amazon packaging?

The most commonly used mode of packaging Amazon products is boxes. While dealing with the boxes you must keep in mind that Amazon prefers the following types of boxes.

  1. Regular slotted carton (RSC)
  2. Edge Crush Test-32 (ECT-32)
  3. 200 lb./sq. Inch Burst Strength (200-BH)
  4. B flute

The information provided about prohibited and allowed material is taken directly from Amazon’s website, so that you can get accurate information.

3. Is the correct packaging of products sold on Amazon important?

The correct packaging of products is very important for you if you are using Amazon. Unfortunately, the sellers think these are unnecessary complications induced by Amazon. While in actuality Amazon has its reasons for the strict rulings.

Poor packaging causes damage to the goods and thus damages the reputation of the seller’s business. Over-packaging causes waste and hence affects the environment.

If you do not attach proper labels your inventory can get mixed up and lost. So, keeping in mind all these things one can tell why Amazon shows strictness regarding packaging.

Not complying with the instructions of Amazon and ignoring the rules and regulations of Amazon packaging requirements can put you at loss. You may face the following penalties for such acts.

  • You may get asked to pay a non-compliance fin
  • Your inventory might get returned.
  • You might get blocked for future shipping to the Amazon fulfillment center.
  • Improper labeling may lead to the disposal of your inventory by marking it as unsellable.

4. How can I buy Amazon packaging supplies compatible with the FBA requirements?

As Amazon allows only a specific set of materials for packaging so, you should keep an eye on what to buy and what to avoid. The packaging material that meets the requirements of Amazon is available at many places.

You can even contact Amazon to buy the exact material. This will be the best deal as Amazon will provide you the material they allow, and you can save yourself from extra efforts.

What so ever Amazon packaging requirements-related service you use: you must first check the guidelines.

5. Does Amazon provide packaging material to the sellers?

Yes, Amazon provides the packaging material to the sellers. You can get poly bags, stretch wraps, boxes, bubble packs, etc. You can also get the packaging material from the 3rd party or Amazon packaging service providers.


Amazon provides a good platform for selling products, you may want to start business through this platform. But there are a lot of the requirements for you to know in advance, Amazon packaging requirement is one of them.

In this blog, we discussed Amazon packaging requirements, the special rulings to know about it, a checklist of Amazon packaging requirements, and all the essential details.

We tried to improve your understanding in this regard. Then with these information, you can avoid many scams during doing your Amazon business.