Looking for some noteworthy products to sell on Amazon to start a business?

As a primary source of income for many entrepreneurs, Amazon is taking over its share in the global business rapidly. On conducting a survey by thousands of Amazon sellers, Jungle Scout reveals that there is a significant increase in the profits of 62% of the new sellers.

Selling on Amazon became a profitable business for start-ups, but for most of them, it is hard to choose the products to sell in the beginning. Because it is difficult for some people who didn’t research to find the best products sell on Amazon.

Choosing the right products to sell on Amazon is important. This is why we bring you a list of the best products to sell on Amazon FBA in 2020-21. This article will further guide you on how to find the right products and which products should be avoided.

Table of Content

Chapter 1: What Kind of Products are the Best Products to Start Selling on Amazon?

Chapter 2: What Kind of Products are Not Suitable for selling on Amazon?

Chapter 3: How to Find the Best Products to Sell on Amazon?

Chapter 4: The Effective Ways to Research the Best Products to Sell on Amazon?

Chapter 5: 10 Best Products to Sell on Amazon

Chapter 6: Where can you find the Best Products to Start Selling on Amazon?

Chapter 7. FAQs Regarding the Best Products to Sell On Amazon

Chapter 1: What Kind of Products are the Best Products to Start Selling on Amazon?


1. Products with Small Size and Light Weight are the Best Products to Sell on Amazon 2020

Surprisingly, the size of the products matters! Most of the FBA courses advise selling the products that would fit inside a shoebox.

Small size and lightweight products mean the costs for shipping and fulfillment is reduced as compared to the heavy products such as bicycle and furniture.

A better approach to understand what your FBA costs will be, use Amazon’s calculator and put any product which is very much alike to your products in terms of size and weight.

If you find good margins for oversized items, you can sell them too. However, it is riskier as you need to manage inventory as well.

2. The Prices which range between $15 and $35 are the best products to start selling on

This is not a hard and fast rule but an ideal price range for the best products to start selling on is between $15 and $35.

Although it is a good idea that selling expensive products may help you earn more from each order, you need to buy much more expensive products and the customers always think carefully before buying your products.

Imagine yourself being a consumer of expensive products like appliances and furniture. You’ll probably spend a lot of time on the Internet looking for product reviews, ratings, and tutorials.

Decision-making can take a lot of time. On the other hand, you can quickly make a decision to purchase a product with a price as low as $35.

3. Find some of Amazon’s Hot-sale products in the moment to Start business


It is important to find some hot-sale products in Amazon to start your business. How well you sell them depends on what you sell.

In the beginning, if you are confusing about what are the best products to sell on Amazon, try to find the products which sales are more than 10 per day or 300 per month.

The sale volume of a product is the first thing you should check before decide which one to sell. Find out some popular products in Amazon can help you receive orders sooner.

For example, Wireless Electronics are popular products on Amazon now. If you go to, select Headphones category then you will see that top sellers are all the wireless products.

Wireless electronics are getting more and more popular because of their convenience. Amazon also provides proper certificates and patents, has regulations and policies for the sellers who sell wireless electronics products from their own brand. Amazon’s brand registry prevents you from dealing with third-party sellers.

4. Products with a High Margin of Profit are the best products to sell on Amazon FBA 2020-21


You should look for suppliers that will provide products that can be privately labeled at low costs. You should be able to sell them at a high margin.

There are several reasons to sell products with a high margin. Obviously, you need a healthy profit to cover the hidden fees you need to pay while selling on Amazon.

For example, you are required to pay for storing goods at their warehouses. If you sell the products with low margins, you’ll probably face problems if something unwanted happens.

5. Product with a Good Bestseller Rank is one of the best products to sell on Amazon

Bestseller Rank (BSR) is a great metric that can reveal the best products to sell on Amazon FBA 2020-21. The same products ranking on the top of the list illustrates that demand for them in the market is high.

A good strategy is to choose a product that is similar to these ranking products. This way you can get the attention of the customers of the bestselling products.

You should also search for an amazon bestseller that has room for some new products. Finding it is a symbol of a profitable and valuable niche.

Chapter 2: What Kind of Products are Not Suitable for selling on Amazon?


1. Products that are Easily Damaged

Imagine selling products to your consumers that are easily damaged, let’s say a decoration piece made up of crystals and glass. What if the product gets damaged while shipping? Or consumers complain of fragility that may not stand environmental conditions.

Chances are that your consumers won’t like the durability of your product or receive the broken parts only. They’ll complain and ask for a refund. Hence it not a good idea to sell products that are easily damaged.

2. Seasonal Products are not the Best Products to Sell on Amazon FBA

Never all in the seasonal products which seem like to attract a lot of customers. Avoid selling seasonal products such as Christmas trees or Halloween night’s accessories etc.

Selling seasonal products means you will make money only during a particular season in the whole year.

Hence, search for the products that are independent of the season, for example, watches, shoes, clothing, etc. Likewise, books and toys are also the best products to sell on Amazon FBA.

However, you should also note that seasonal products are hot-sale at that time. If you are good at arranging the time, you can buy wholesale that kind of products to earn more at that time of the year.

3. Avoid Selling on Product Categories that Big Brands Already Dominate


When you are choosing the product to sell, try to avoid choose the one that there is no dominant brand in the market. We usually suggest that while you are searching one product in Amazon, if the top 8 products are from the same brand, leave it first.

The reason of avoiding sell these products is that it’s tough to break in against the really big brands. You should check for any new manufacturer entering the online market.

This should be done regularly. Creating a google sheet and updating them timely is a good technique to keep an eye on all the big fishes.

If a dominant brand of your niche is entering the market it means there will be a huge demand for its products. Hence, take a step to cover that niche way ahead than those big brands would do.

4. Avoid Taking on a Million Competitors

There are some product categories on Amazon whose competition is really tough. It is nearly impossible for the new sellers to compete for those products in the market.

It looks like every product has many competitors on Amazon but that is not the case. There still are many products that are in demand yet have only a few sellers.

Software like Helium 10 and Jungle Scout assist you in finding the best products to sell on Amazon 2020-21.

5. Competitors with a high review count are not the best products to sell on amazon 2020

Amazon wants to sell its products. Hence, the products with more positive reviews (like 50+ reviews) will be showed on the top of the list after a keyword search. There is a correlation between the number of positive reviews and search ranking.

Choosing products that already have many sellers who have many positive reviews is not a good idea. More positive reviews mean you are going to stand against long-term entrenched sellers who possess a great selling history on Amazon.

Choose keywords with multiple products which have a small number of reviews or no review on the first page. Therefore, if you get some reviews in the early days, there are chances that you appear on page 1 of keyword search.

Chapter 3: How to Find the Best Products to Sell on Amazon?


1. Learn from Top Product Listings

To get started you can visit the Amazon Best Sellers page where you can easily find the hot-selling products on Amazon.

This list is updated hourly with the recent data which is based on the search volume. An amazing part is that the list is divided into categories. You can easily find the best products to start selling on Amazon.

The top product list of Amazon shows a lot of information. There is an arrow beside each product, for those products that along with a up arrow with green color, it means these products’ sales are gradually increasing. On the contrary, if the arrow is red and downward, that will be a warning for you to avoid selling that product.

2. Use Open Data Site and Analyze Keywords

Analyze the keywords to find the best products to sell on Amazon FBA. Amazon keyword search tool is the best fit tool for this purpose. The tool can let you know the search volume for a specific keyword and lets you validate the name of your product.

Amazon offers different kinds of analyzing tools to help the sellers know well about their business. For example, Amazon Best Sellers is a database of all kinds of best-selling products on Amazon.

Hot New Releases is also a good data tool for the sellers, which contains all the information about the new trending products.

3. Use to find the Best Products to Sell on Amazon

It is also useful that checking other similar online retail website, and try to find out what is the most popular product in the website.

Because the customers are nearly same. For example, if you can find out some products which sell well on eBay, why don’t you try to sell them on Amazon?

Know what is being sold on eBay currently. Find some good sellers on eBay with the help of ‘’. This is an advanced website showing the results generated by eBay and tracking the users’ votes while adding goods to their watch list.

In addition to this, you can see the best offer selling prices on completed eBay listings. You can also learn about unique search capabilities, rankings, and the number of visitors.

This will help you understand how to minimize the list of your items and select the potentially best products to sell on Amazon.

4. Look for Current Trends at Google Trends


Look for some trending topics on Google and minimize the list of the best products to sell on Amazon FBA 2020-21. Using Google Trends, you will be able to know the products that are in demand within a particular time frame.

Google Trends is known for being an efficient research tool that can show you the top sellers in multiple categories.

Google Trends basically reveals how frequently a given keyword is entered into the search engine relevant to the total search volume of the specific site within a certain time period.

It can also provide you the geographical information of users at the search engine. These features will ultimately assist you in finding the best products to start selling on Amazon.

5. Use Chrome Extensions to Browse Amazon Listings

Another way of choosing hot selling items is to power browse Amazon listings. You can easily do this using a Google Chrome Extension. The Topmost Google Chrome extensions that can help you find the best products to sell on Amazon are:

  • Jungle Scout
  • SellerApp
  • AMZ Base
  • Unicorn Smasher
  • AmazeOwl
  • AMZ Base
  • Helium 10

Chapter 4: The Effective Ways to Research the Best Products to Sell on Amazon?


1. Consider which niche market suits you and what to sell

Every successful business started with a simple idea. You can also get a phenomenon idea by looking at day-to-day life. You can just start by thinking about your hobbies.

Ask yourself a few questions. What do you love to do the most? It could be painting, reading books, playing the guitar, or even riding a mountain bike.

Next, you should try to figure out the problems that are normally encountered on a daily or weekly basis.

It can be anything like having a backache due to sitting on an office chair or feeling sophisticated while working in the kitchen. Further, think about what makes you excited. It could be traveling or baking as well. Choose your passion.

This strategy helps you select a product in the niche you are familiar with. This can be a super-competitive advantage for your business. If you are a dedicated yogi then this niche can bring you great opportunities as compared to someone to has never practiced yoga.

For you, yoga accessories can be the best products to start selling on Amazon. The reason is that you know important terminologies and needs in this niche.

2. Learn from Successful Sellers


Spying on some successful sellers can cut half of your research time. You should never copy what your competitors do but follow their model and develop yours.

Copying exactly what they do means you’re playing catch up and you will be unable to find an appropriate product.

A good approach is to analyze competitors’ PPC ads. The sellers who display PPC ads seem to have more profit margins, that is why they are able to pay the additional cost.

Search the products of your interest and see if they sponsored. List down the sponsored products because they will probably bring you the profits and hence, are the best products to sell on Amazon FBA 2020-2021.

3. Ask for Help from an Experienced Supplier or a Good Sourcing Agent


Suppliers work across various industries and are connected to many sellers. They usually know what products are the best to start selling on Amazon and what are in hot demand.

Using the same supplier to source many products constantly can even help you leverage economies of scale. The more products you order, the more discounted packages you will get.

A great strategy is to seek help from a reliable sourcing agency. One of the world’s phenomenon sourcing agencies is EJET Sourcing that has remained successful in building strong trust and a long-term relationship with its customers due to its loyalty.

It is simple and enjoyable working with EJET Sourcing. Tell them your needs, include the kind of products you need, their specification, your budget, and deadline.

The agents will provide you the most competitive quotations within 48 hours. The decision will be yours.

EJET Sourcing will give you the inspection reports on the best products to sell on Amazon and you’ll choose the products.

After placing the order, it will totally be up to EJET Sourcing to purchase, back, and deliver it to you within the specified time frame. The delivery will itself reveal how EJET Sourcing’s commitment transformed a promise into reality.

Chapter 5: 10 Best Products to Sell on Amazon


1. Books are the Best Products to Sell on Amazon

Books can be a profitable product to start with. You can buy the books in bulk for a few dollars and sell them on Amazon with great profit margins.

You can look for various book genres meeting the demands of people with different likes and dislikes. Some books genres popular on Amazon are:

  • Action and Adventure
  • Classics
  • Comic
  • Detective and Mystery
  • Fantasy


  • Historical Fiction
  • Horror
  • Romance
  • Science Fiction
  • Thriller

2. Maternity and Baby’s Accessories are the Best Products to Sell on Amazon

New parents love to spend a lot on maternity and baby accessories. They want to complete the wardrobe of babies with everything they can have to meet the needs of mommy and baby.

Hence, selling babies and maternity accessories is a good idea. Many items fall under these categories. Some of them are:

  • Baby carrier nest
  • Baby clothing and shoes
  • Leggings
  • Bellyband


  • Baby bath accessories
  • Feeders and pacifiers
  • Baby towels
  • Baby baskets
  • Stroller with bassinet

3. Gems and Stones

Precious metals, baubles, stones, and gems are in hot demand throughout the year. The market is pretty much saturated with this category so you have to think carefully about which type of gems and stones should be picked up.

4. Clothing are the Best Products to Sell on Amazon 2020-21


Every season has its own stuff of clothing. Every occasion has its own style of clothing. Every festival has its own type of clothing. Weeks and months pass but the need for clothing never stops and increases day by day.

You are open to choose from a wide range of clothing products to sell on Amazon. Every type meets the needs of different people on different occasions. Some popular categories of clothing are:

Women wear Men’s wear Baby clothing



Jackets and sweaters



Wedding dresses

Hats and caps



Dress shirts


Hats and caps

Jackets and sweaters





5. Electronics are the Best Products to Sell on Amazon


People love buying electronic gadgets and are mesmerized by the techy tools been invented every few days. Here are a few ways in which selling electronics on Amazon can be useful for you:

  • Lower commission fee of Amazon (8% as compared to 25%)
  • Option to choose from multiple categories and subcategories
  • New technology and tools have been invented all the time

6. Personal Care Items are the Best Products to Sell on Amazon


With the world heading to a constant pandemic and lockdown, manufacturers are eager to introduce advanced personal care products for their consumers.

Many consumers are searching Amazon for personal care products that can be useful during the lockdown. Some popular personal care items are:

  • Cleansing lotion and pads
  • Cotton and tissue papers
  • Razors
  • Deodorants and perfumes
  • Hand and body wash
  • Sanitizer and face masks
  • Facial treatment
  • Lipsticks and nail polishes
  • Cosmetics
  • Soap and shampoo
  • Toothpaste
  • Hygienic wipes
  • Shaving cream

7. Games are the Best Products to Sell on Amazon FBA


Almost everyone is turning to games and puzzles during the pandemic and a consistent lockdown.

The market for the board games is $7.6 billion presently and is expected to increase up to $11.6 billion in 2025. Likewise, search volume for laptop skins is above 33,000 per month.

8. Fitness Accessories are the Best Products to Sell on Amazon

Gyms and fitness clubs remained closed during the COVID-19 hence people began to work out at their homes. That is the reason why the fitness accessories are hot selling in Amazon. Some common fitness accessories selling on Amazon are:

  • Dumbbells
  • Yoga mats
  • Exercise bands
  • Water bottles


9. Pet Supplies are the Best Products to Sell on Amazon

There are a lot of pet supplies being sold at Amazon that you may wonder what is extravagant and what your pet really needs. Some top-selling pet supplies are:

  • Dog Collars
  • Leashes
  • Pet beds
  • Grooming equipment
  • Kennels
  • Pet toys
  • Bowls and foods

10. Home and Kitchen are the Best Products to Sell on Amazon FBA

Home and kitchen equipment are the best products to sell on Amazon because all your daily routine activities are related to this niche. There are hundreds of gadgets available at Amazon that make several many homing operations easy to do. Some of them are:


  • Cooking utensils
  • Electric sandwich makers
  • Herb infuser
  • Microwave cleaner
  • Baker’s dusting wand
  • Juicer blending machine
  • Rugs and mats
  • Bedsheets and sofa covers
  • Eggbeater

Chapter 6: Where can you find the Best Products to Start Selling on Amazon?


1. China Wholesale Markets have the Best Products to Sell on Amazon

China is famous for having the world’s largest wholesale markets for hundreds of product types including clothing, fashion, technology, ceramics, commodity, machinery, hardware, glasses, stationery, toys, and much more.

Guangzhou, Yiwu International, Shanghai Hardware, Wanling Plaza, etc are some of the many wholesale markets in China.

You can source products from these through reliable suppliers, dropshipping platforms, or wholesale online stores. Contacting a reliable sourcing agent to source products from Chinese wholesale markets is another great option to find the best products to sell on Amazon.

EJET Sourcing is a predominant sourcing agency operating at an international level.

You can contact skillful agents through a convenient online website and share with them your ideas and needs. The agents will formulate the procedures as per your needs and help you grow your sales on Amazon.

2. Find best products to sell on Amazon from Wholesale Websites like Alibaba and AliExpress


Now when you know what items you are going to consider, the next point to decide on is where to get them. Luckily, there are many places from where you can source the products with a little effort.

Alibaba website is a great option to source the products for both private label and wholesale. Thousands of suppliers sell affordable products in bulk with minimum order requirements.

Most of these suppliers are the manufacturers as well. So you can contact them to create your own private label products.

Conclusively, is a good platform to find the best products to sell on Amazon FBA. You can also source from AliExpress. However, this site is intended to sell to the consumers directly, so the prices are normally higher.

3. Find out some On Sale Products from Mortar Stores

Surprisingly, you can source the products from retail stores like Walmart. You might find some products in bulk from these stores at a discounted price. You can sell them on Amazon with profit margins.

You can use certain apps that let you buy products from these stores and sell them on Amazon. This strategy is also known as retail arbitrage.

4. Source Second-hand Products from Garage Sales

Garage sales are a good option to source used products and sell them on Amazon. Often, sellers at garage stores are unaware of the actual worth of the products and sell them at cheap rates. You can buy used products from a garage and sell them with profit margins.

Chapter 7. FAQs Regarding the Best Products to Sell On Amazon


1. Why should I sell on Amazon?

Amazon is a great e-commerce platform to buy and sell. All buyers and sellers are requested to agree on the terms and conditions to retain the rights of all users.

It has a broad audience and a retained reputation in the world. Less work and time are needed to sell the products. The selling on Amazon is worth it, that is why thousands of sellers are making handsome money.

2. How much workforce is needed to sell on Amazon?

If you consider that you have insufficient manpower then FBA will work for you. You can use FBA’s services and tackle unseen problems such as inventory management.

3. How to sell on Amazon FBA?

It is how things work on Amazon:

  • You need to send your products to Amazon and they store them into their warehouses.
  • Your goods are sorted and organized carefully.
  • When customers place an order, Amazon manages the automated transaction on your behalf.
  • After transactions, Amazon packs the sold products into the box and sends them from FBA for shipping products.
  • Amazon asks for customer’s feedback.

4. What do I have to do if Amazon has to do everything?

Although Amazon and FBA services are handling many things, still you have to play your role in certain places such as:

  • You have to decide what to sell and where to source the products from.
  • When stock is near to be finished, then Amazon will inform you and you to arrange the new stock.
  • You need to promote your products and attract the targeted audience.


So now you know how amazing is selling on Amazon. No one is able to uncover the top and most selling item on Amazon. However, the list of the best products to sell on Amazon will help you decide what niche to choose to start selling on this renowned platform.

If you have any questions regarding sourcing products from China and selling them on Amazon, contact the expert agents at EJET Sourcing who will guide you in the best possible way.