home decor

If you’ve been looking for the best home decor products to sell, then you’re in luck!

The home decor market is growing wonderfully and offers you a great opportunity to make a huge amount of money by selling luxury items online.

But where should you start? How can you find these products? And how do decide which are the best items to sell? It can be hard to know what products are in demand, how much money you can make from them, and where to find them.

But no worries anymore!

In this blog post, we’ll tell you everything you need to know about this exciting industry and how to get started. Our guide will give you all the necessary information about the top 11 on-demand products from different categories which you can sell online.

So let’s get started!

Chapter 1: Home Decor Market – Growth, Trends, Covid-19 Impact

Home decor market

Some of the major trends in the home decor market are the growth of the real estate sector, an increase in global urbanization, rising raw material costs, and rising disposable income. Shopping online is becoming increasingly well-known in this area, which has a significant influence on the market’s growth.

Let’s explore more about the home decor market below!

1) Home Decor Market Overview

home decor market overview

It is believed that the UK decorating market for homes is growing more than other markets for home decor. Wondering why? Because consumers are looking for low-cost options to furnish their homes with a fresh appearance.

Decor accessories can boost markets with their fashion-driven and cost-effective options to improve the style of a home. The latest trends in luxury are experiencing unique experiences, learning new abilities, being environmentally friendly, and demonstrating the ability to connect.

Today, consumers want products that contribute value and provide meaning and importance to their lives. COVID-19 is a global health emergency that affected nearly every industry. And, its long-term consequences are expected to affect the industry’s growth over the time frame forecast.

Since the Pandemic outbreak, the industry of home decor online has been booming in the United Kingdom. The increased time spent at home led consumers to focus their spending on their households.

2) Key Market Trends in Home Decor

The rising demand for consumers and options is a significant factor in the growth of manufacturers within the markets. Demand for the products is fueled by the desire of consumers for luxurious products to embellish homes, especially hardwood flooring, furniture, and wooden floors.

These premium and expensive items offer aesthetic and spiritual satisfaction and add an extra dimension to the style of those who live in homes.

Factors such as globalization, the accessibility to the web, and the growing number of customers shopping online are expected to help the e-commerce channel for home decor distribution on the marketplace.

However, offline channels continue to have the majority of sales. The most popular online stores in the UK furniture market are John Lewis, Wayfair Co., Argos, Amazon, and Next.

Wayfair is working to gain market share in the UK’s furniture category and has also invested in infrastructure for logistics. It also leads the market with its product range expansion and offers customers on the internet. Dunelm is well-known for its selection of dining tables, and its pine folding tables are highly rated on the market.

3) Recent Developments in Home Decor Markets

recent development

The global home decor market is steadily growing and is increasingly reaching a more developed level. The home decor industry was worth more than $ 727.6 billion in 2021. By 2027, the market size is anticipated to rise by $ 939.7 billion.

In 2022, people place a lot of importance on healthy and environmentally friendly home decor items, and this is reflected in the fact that they will research environmental indicators, think carefully about the safety of decoration materials, and make sure that the environment and human health are protected during construction. Additionally, smart homes and high-tech components of electrical equipment are gaining popularity.

4) DIY Home Decor is Popular

Because customers have the option to create whatever they want, DIY home design is more popular. In addition, it includes everything from the living room, dining room, bedrooms, study, decorations, art, lighting, flooring, and curtains, to textiles.

The market size of more than $848.20 billion in 2021 is sometimes referred to as “a cake too big to be ignored.”

Marketing DIY interior design is likely to depend on the Internet and technology. Over 1,000 customers were surveyed for research published in 2016. More than 60% of them said that they would be willing to utilize online platforms to buy goods and services for home decor.

Suggested reading: Top 10 Major China’s Container – Shipping Ports

Chapter 2. Home Decor Market: 11 Top Demanding Products Globally

During the pandemic, people have spent more than 12 months in their homes, which gave them space to look around the house. Since then, the home decor market has significantly increased with the demand for trending decorations.

The homeware products revenue is expected to reach $208.2 billion in 2025, and the trends are increasing rapidly.

However, keeping track of all trending home decor is crucial for a successful online venture. A trend keeps rotating, and a retailer needs to source the latest items, but the question is how to track them.

Google trends have been a significant source of statistical information regarding product demand. Therefore, this chapter will discuss all the trending home decor market products along with the data from Google trends to give you a better idea.

1) RGB Home Decor Lights

RGB lights

Here we have the first trending home decor market product that is RGB lights. RGB lights are the new favorite room decorators to color up the environment. It mostly sells between $20-$80, and the monthly search volume is up to 37,000.

The ideal target countries for selling RGB lights in UK, USA, and Australia.

RGB lights are of two types, i-e fixed and addressable. Fixed RGB lights only offer single color, whereas addressable lights change the color and styles as preferred. However, addressable RGB lights are high in demand.

2) Rooftop Tents for Cars

Rooftop Tents

Home decor products are everything indoors and outdoors. For people who are always on the go for work and traveling, rooftop tents are highly useful. With a monthly global search volume of 43,000, the demand for rooftop tents has increased significantly.

The average selling varies between $1000-$3000, and the search volume peaked in July 2022.

Selling a rooftop tent greatly benefits your e-store because travelers look for suitable camps. A rooftop tent is easily adjusted above the car and offers sufficient room for sleeping. It protects the car from uncertain weather and the user from muddy ground and critters.

3) Decoration Plants

Decoration Plants

The fake plant is the next trending home decor on our list. Artificial plants make excellent items for home decor. They can give your space a more natural feel without the ongoing care that real plants need.

Google Trends shows that while search interest in fake plants varies, it is on the rise. The number of searches increased sharply at the start of the pandemic and has remained consistently high in 2022.

The monthly search results are 68,000, and the average selling varies between $10-$30.

From tiny ones to larger, tree-like plants, these plants come in a variety of sizes and shapes. Particularly popular among those who personalize their workspaces are small fake plants.

By posting on social media and blogging, you can persuade people to purchase this trendy item. Try advising various artificial plant varieties for various interior design styles. See the Google trending result screenshot above for a better idea of this product.

4) Cloth Steamer

garment Steamer

The concept of using electric iron for cloth pressing is outdated now, and it has been replaced by garment steamers. A garment steamer is a trendy way to remove wrinkles from cloth. It is a quick, easy, and power-saving way that has caught the eye of every household.

It has a great search volume on Google Trends, which is 44,000, and the average selling price is $20-$200.

The frequency of searches for “garment steamer” has constantly varied, according to Google Trends. But over time, the overall trend has remained high and steady. Even though the number of searches significantly decreased at the start of the pandemic, they have since increased.

Promote garment steamers by emphasizing their benefits over the conventional method of ironing clothing. Consider making instructional videos on how to use the steamer and describing the types of fabrics or garments it is best suited for.

5) Air Purifier

Air Purifier

Everyone wants their home to feel fresh when they walk in. With that said, an air purifier is the following home decor product on our list with top Google trend search results.

The search results show a stat of 613000 with an average selling price between $50-$160.

Google Trends indicates a recent rise in the number of searches for “air purifiers.” In September 2020, the phrase experienced its highest level of popularity. In 2022, interest is still at an all-time high.

6) Wall Art

Wall Art

Simply because it has provided consumers with such great convenience, interior decorating is on the rise. The interior of a house is beautifully enhanced by home decor items like wall art and stickers.

Without any additional work, these art decals can be applied directly to the wall. These stickers give the appearance that a wall has been painted and can be applied.

The most considerable flex in this decor item is the personalized feature. Wall art is a DIY opportunity for your brand because anyone can customize it with their favorite designs. Most importantly, it offers your brand a competitive price with a favorable profit ratio.

The features and size of the room they are designed for affect how much an air purifier costs. Therefore, it’s crucial to market the product to the appropriate demographic. For instance, a compact cleaner is appropriate for studio apartment dwellers.

7) Rugs


Rugs are among the most trending home decor in 2022. It plays an integral role in enhancing the home’s overall look, and that’s why many people around the world count it mandatory in interior design.

The fury stuffed cloth in a living room gives an essence of a pleasing look and allows you to walk bare feet.

Rugs come in various forms; some are used underneath central tables, while some are for covering floors. In either situation, rugs look fantastic, as proven by Google trend results.

Sourcing rugs in your e-store hooks a large audience from the USA, UK, and other European countries. Take a look at the graph of search demand on Google trends given above.

8) Furniture


Furniture is the next trending home decor on our list. Furniture trends vary; therefore, having the latest designs helps you make a great sale.

Among furniture, the sofa holds the top rank when it comes to demand.

Consumer replaces sofa sets very frequently, and they are always in need of trending suppliers. Hence, spending a few bucks is not a big issue for them. This creates a potential opportunity for your store to grab new customers.

Chinese wholesale markets help you source trending sofa sets at an affordable price. Have a look at the Google trend report for 2022 for a better understanding.

9) Sofa Beds

Sofa Beds

There are some home decors that are not only trending but smart as well, and sofa beds are one of them. With 794,000 searches on Google trends, sofa beds are sold on an average between $200-$1000.

Sofa beds have been available for a while. They have grown in popularity among renters because they can help those on a budget save tons of money and space.

Sofa bed searches on Google Trends have remained relatively high in 2022, increasing the likelihood that sellers will enjoy high-profit margins consistently.

You can market a variety of sofa bed models, including pull-out couches, daybeds, and futons. Launch a marketing campaign on Pinterest, a popular social networking site for fans of home decor. By making themed boards that highlight your products, you can draw in potential customers.

10) Seat Cushions

Seat Cushions

Seat cushions have gained massive popularity since the rise of home offices. According to Google Trends, the number of seat cushion-related searches has grown over time. Notably, the pandemic is likely what caused the search volume to a spike in the middle of 2020.

It has a Google search result of 24,000 with an average selling price of $20-$60.

Since then, it has remained comparatively high. Buying seat cushions from vendors on Alibaba will save you money. The likelihood of making a sizeable profit will be higher, particularly if you purchase bulk.

The product’s target market is desk workers, senior citizens, and those with health issues. Display Facebook or Google ads for seat cushion-related searches to connect with them. Check out the Google trend report mentioned above.

11) Trending Curtains

Trending Curtains

When it comes to interior design, window treatments never go out of style. For each season, people enjoy spending money to decorate their windows with curtains in solid color patterns.

The home’s attractiveness is greatly enhanced by the delightful view of the flowing window through the fascinating curtains.

It would help if you intervened in this situation by providing a wide selection of curtain designs. The class of the early 1980s is being revived by top trending floor-to-ceiling curtain styles today.

Make sure to take advantage of it because the market for curtains is huge in the UK, the US, and Europe.

Curtains play a significant role in defining your window treatments. People look for new styles every season, so investing in this product greatly benefits your e-store.

There are thousands of Chinese vendors that offer great curtain deals. You can visit online and offline markets to ensure the quality is worth the demand.

Chapter 3. Why Should You Source Home Decor Products from China?

why source from China

China is globally known to be the largest exporter of all varieties of products worldwide. Almost all small and medium-sized businesses prefer China for importing wholesale products. They have understood that importing products from Chinese suppliers helps them with increased profit margins, low labor costs, and timely product deliveries every season.

In addition, Chinese exports have seen incredible growth in furniture and home decor product sales. Home decor product exports from China were 5.78 billion US dollars in October 2022, which has increased incredibly from the previous month’s sales, which were worth 5.578 billion US dollars in September 2022.

Here are some key benefits of sourcing home decor items from China;

1) Spacious Supplier Base

Chinese supplier

Its spacious and wide-ranging supplier base is the primary aspect that fascinates worldwide customers to import products from China. China is known to be the “World’s Factory” for having the most extensive and forthcoming supplier bases and factories all across the globe.

China has a thriving home decor market with various manufacturing companies at accessible geographical locations. You can conveniently find all kinds of home decor products from China at wholesale prices.

2) Exceptional Product Quality

Exceptional Product Quality

Many people think that Chinese products are not durable and long-lasting. But this is merely a misconception and has no connection to reality. Several reputable small and medium enterprises offer top-notch products you cannot find elsewhere.

China has many experienced suppliers and manufacturers that offer excellent home decor products and other items at discounted rates. Numerous importers prefer Chinese suppliers to import products for their local customers. Many of them succeed in getting a vast customer base by selling those products, proving the durability and effectiveness of the products.

Furthermore, many reputed suppliers and manufacturers allow importers to visit their factories and conduct quality inspections. They also ensure the use of the latest technology, machines, and equipment to produce reliable home decor products.

3) Low Labor Cost

There needs to be more awareness regarding Chinese products being cheaper than others. People often have this misconception that China sells low-cost products because they compromise on quality. But this is not true.

Then, what’s the reason that Chinese products are inexpensive to importers?

The simple answer to this question is low labor costs in China. Labor cost determines the overall production cost in the manufacturing field. If a country has higher labor costs, the product prices will also be higher, and vice versa.

China is a populous country, so finding laborers at cheap rates is easy for manufacturers and suppliers. They easily arrange the required team of laborers at affordable prices. Most suppliers prefer importing from China at wholesale prices and low labor costs.

4) Excellent Scaling Capacity

scaling capabilities

China’s robust and deep-rooted infrastructure enables suppliers and manufacturers to scale up their product production as per customer requirements. Excellent scaling capacities in Chinese factories and manufacturing units allow them to increase the manufacturing speed at any time.

They speed up the manufacturing process by getting more product orders than average. So, this scale-up flexibility helps customers increase sourcing products from a few thousand to a million. They will get their products delivered in a few days or weeks.

So, this is one of the primary reasons that global importers prefer Chinese suppliers to import home decor items.

5) Direct Product Sourcing

3 people are negotiating in a meeting

Importers often face several difficulties importing products from a foreign country or state. They do not directly meet suppliers. They deal with different mediators and intermediaries for sourcing products. The interaction with multiple parties increases sourcing costs and delays product deliveries.

On the contrary, you can avoid facing all these problems when sourcing products from China. You can directly contact Chinese suppliers and import home decor products without delay.

Most Chinese manufacturers also prioritize dealing directly with customers now, eliminating the unnecessary charges paid to the intermediaries.

You can connect directly with a Chinese supplier through reputed e-commerce platforms like Alibaba, Made in China, etc., or reliable sourcing agencies.

Visiting different trade fairs and shows in China is another way of finding and sourcing home decor products directly from dependable Chinese manufacturers.

But if you’re a beginner and don’t know much about the Chinese market, then hiring a sourcing agent is your best bet. Why? Because sourcing agents such as EJET has full knowledge of the market and they are in direct contact with reputable suppliers.

If you need further information, you can contact our sourcing consultant Sunny Qiu. She will answer all your queries regarding buying from China over a free consultation call. So why wait? Reach out now!

sourcing consultant

6)  Reduced Fraud Risks

Fraud Risks

Every importer wants a risk-free experience when interacting with foreign suppliers. Fraud incidents and scam scenes are increasing rapidly with the rising competition in product sourcing.

Every second person on social media advertises himself as a competitive supplier but commits fraud against innocent customers. So, it takes work for buyers to trust a supplier quickly.

You can only guarantee a fair sourcing experience once you directly invigilate and participate in every step when importing products from a supplier. For that reason, reliable Chinese suppliers allow you to inspect everything from manufacturing to shipments.

This facility helps you recognize the reliability of Chinese suppliers. It also allows you to tackle fraud risks, undue profits, and untimely product deliveries.

Chapter 4. Tips to Increasing Your Home Decor Market Share

Tips to Increasing Home Decor Market Share

Customers only trust professional sellers who show some grace in their expertise and the businesses they run. A proficient seller constantly analyzes his customers’ preferences and prioritizes his customers’ satisfaction. So, keeping your customers happy and satisfied is the first and foremost step to boosting your home decor market share.

We all understand that there is cut-throat competition among e-commerce product-selling businesses worldwide. With the rising numbers of e-commerce marketplaces, progressing in the online-selling industry has become more challenging.

Despite that, the sellers who value their target audience’s pain points and specifications are more likely to get considerable customer conversions.

Are you still worried about your decreasing sales and reducing market shares?

Don’t worry! We are here to help you solve your issues and take your selling business to new heights.

Following are some primary tips that will help you gain extraordinary customer conversions and increase your home decor market share;

1) Offer engaging Content and Page Layout

laptop having sofas on screen

Your website’s profile and page layout is the first thing customers notice. They will order your products if they find your website reliable and engaging. As they say, a good beginning is half done. So, you need to optimize your website and create inspirational content leaving a forever-lasting impression on your customers.

You can make your website look appealing by offering an excellent visual experience for your customers. You can include some fantastic features like pop-ups and floating menus.

You can also feature cart reminders for returning customers, which will induce them to complete their pending orders.

Moreover, you can incorporate short videos into site content explaining the features and advantages of home decor products. The videos may inspire your customers and make them purchase home decor items.

Some outclass elements on the main page, like, saving the favorite product button, creating a wish list, sharing the content, etc., are the other helpful website features that can engage more customers.

2) Make Interactive Product Detail Pages

A product information page can also do magic in satisfying customers and achieving conversions. You can make your home decor product pages communal and interactive by adding attractive product images, zoom features, and a 360-degree view option for the customers to verify the products in their own space.

You can optimize the product detail pages by adding the necessary descriptions about the product. To get the best results, you should include the following things in your descriptions:

  • Wood type
  • Fabric material
  • Composition
  • Dimensions
  • Assembly
  • Measuring guides
  • Care instructions

Also, offer a product customization facility to the customers by allowing them to combine different colors, fabric materials, and designs to the home decor items through a product configurator.

Above all, featuring the built-in designing and planning tools in the e-commerce website can also help gain more customer conversions.

3) Feature Convenient Product-finding Methods

People prefer a simple and easy method when offering a product online. They all want a website where they can find and order their desired products without hassle. So, include categories, subcategories, and product recommendations to help the buyers find what they need.

Moreover, simplifying the search functionality and customizing category pages for the convenience of buyers is another essential method of attracting customers to your website.

Creating cross-selling opportunities and suggesting complementary products to buyers also maximizes sales.

4) Analyze Customer Preferences

Customer analysis

Collecting the user specifications and information related to the products they want to purchase is an excellent way of knowing user preferences. You can use promo pop-ups and encourage sign-in profiles to collect customers’ preferences. Then, send them cold emails to advertise the products they are interested in buying.

Take help from Google Analytics to examine the site visitors and record their detailed data. Determine personal information (age, gender, location, product specifications) of customers through analytical data and tailor content according to their requirements.

Moreover, you can use smart lists (auto-generated lists of easily convertible users) on Google Search ads and Google Display Network to convert visitors into customers.

5) Provide Adequate Customer Facilities

Answering customers’ queries are essential for clearing their doubts and convincing them to purchase your products. So, you must offer adequate consultation support and services to your customers so they may be satisfied and become your permanent clients.

You can include AI-driven live chats, Q&A sessions, checkout assistance, and FAQs on your website to resolve your customers’ ambiguities and keep them engaged. Furthermore, featuring enhanced account management, order-tracking, and payment checkout facilities for buyers’ comfort can also help you get more conversions and increase the home decor market share.

6) Announce Rewards for Loyal Customers

a hand is giving reward to another hand

You can boost your home decor market share by taking care of and fulfilling the needs of your loyal customers. It will help if you offer your loyal clients reward programs and incentives in the shopping carts.

Featuring appealing rewards and discounts for unique customers will increase their confidence in you, and they will stay loyal to you at any cost.

You can also grab their attention by declaring marketing rewards for those customers who will bring more consumers to your online selling home decor marketplace.

Above all, convince your customers to buy a membership package because the member stompers are the most secure and long-term buyers. You can attract them by offering low pricing, early sales access, and free delivery services.

7) Ensure Company Sustainability

Promote your company’s sustainability by advertising content that explains your business’s successful sourcing experience. You can increase your home decor market share by featuring positive customer reviews and feedback.

Buyers always read customer reviews to determine the sustainability and efficiency of an online selling platform.

For this, you need to encourage customer feedback and allow them to rate your services. Then use those reviews and feedback on the front page to attract customers and gain conversions.

Also, ensure your products positively impact your customers, and they willingly revisit your website to purchase home decor products from you.

On the other hand, you can promote your products through community content, social media posts, and live events to impress customers and boost sales.

Chapter 5: Frequently Asked Questions


1) What is the market for home decor?

It is estimated that the U.S. home decor market size was $125,813.0 million in 2019. And, it expects to reach $158,929.1 million in 2027, with an increase of 8.0% from 2020 until 2027.

2) How big is the home furnishing market?

The home decor market globally is estimated to be US$ 697.18 billion in 2019. It is projected to grow to USD 737.20 billion by 2020. What is the outlook for the home market for decor? The experts predicted that the home decor market will expand at a compound annual growth of 6.6 percent between 2019 and 2025 and will reach USD 1,037.14 billion in 2025.

3) What industry is home decor?

The estimation for the U.S. home decor market size was $125,813.0 million in 2019. And, the experts expect the market to grow to $158,929.1 million in 2027, with an annual growth rate of 8.0 percent from 2020 to 2027.

4) Is home decor a hobby?

Anyone who loves decorating their office or home loves the art of interior design. It’s a topic popular for various television shows, including garden and home entertainment shows. It’s a prevalent pastime for many because there is no need for qualification to enjoy designing your home.

5) Is the furniture industry growing?

The size of the global furniture market will be USD 475.4 billion by 2020. We predict that the market will expand from USD 493.6 billion at the end of 2021 to 720.2 billion in 2028, at an annual rate of 5.5 percent over the 2021-2028 timeframe.


Now that you are aware of the ins and outs and tried-and-true advice for selling home decor online. Get to selling! You have no excuse for not engaging in social selling; it is simple.

If you’re still unsure, think about this: According to Gifts & Decorative Accessories, more than half (57%) of consumers purchase home decor at least four times a year, and 25% do so at least monthly. Customers are searching for you online. Get visible. Become social!