home decor products china

China is one of the leading exporters of home décor products for more than 20 years. They produce and export more than a thousand home décor items worldwide. Hence, the demand for Chinese products is on the rise.

The home décor business is one of the most lucrative industries right now. Moreover, it is still growing and has not saturated yet. Therefore, there is a big chance for new entrants to come and make a profit.

In this blog, we will talk about how to buy wholesale home décor products from China. We will be including some tips and strategies that will help you lock in the best suppliers for the best prices.

Chapter 1: 4 Reason why the Home Décor Business is Lucrative in 2023? 

lucrative wholeasale home decor products, money making

Interestingly, the home décor business will amount to almost 714.2 billion US dollars in 2022. Above all, it is estimated that the industry will grow by a staggering 4.1% and reach 873.2 billion US dollars by 2027.

This clearly shows that the home décor business is growing by leaps and bounds. The question is which products are making it big in the market and which or not. You can’t just pick up any product and expect it to give you profits.

1) Flexibility

The biggest advantage of going with the home décor business is that there are many sub-niches in it. You can easily pick any one niche and expand your business. There are so many products to choose from. You can select from small furniture, artificial flowers, rugs, carpets, bathroom décor, room décor, laminates and so much more.

You can find multiple products from very large ones to smaller ones. Additionally, you can make a bigger investment or a smaller one, depending on your budget.

2) Convenience

ecommerce, wholesale products, profitable

Customers are becoming more convenience-oriented. It is the age of e-commerce. Hence, they like staying at home and ordering products. No one likes wasting time by going to the store and ordering furniture. Even big stores like IKEA have online stores now. The reason for this is the improvements made in exchange and return policies and a general increase in demand for buying home décor products online

3) Use of Smart Devices

The use of smartphones and other devices like them has made shopping online so much easier. You can like something, click on it and buy it in just a matter of seconds. With more and more people using smartphones, the online home décor industry is expected to keep growing in the future.

4) Not Saturated

The home décor industry is almost a 7 billion dollar industry in 2022 and is expected to grow. This shows that there is enough for new entrants and old players alike. You can easily enter the market and make a profit if you are offering the right product to the customers. The key here is to pick the right product that works for you.

Pro Tip: Never try to copy someone else without doing proper market research. A product that is doing well for someone might not be the right one for you. You can’t expect that to make a profit for you without researching it! Every business is different.

Chapter 2: 4 Reasons you Should Buy Wholesale Home Décor Products from China 

Now that we have established that the online home décor business is a good business idea, you need to where to buy these products from. The obvious answer is China. Buying wholesale home décor products from China has some advantages. Some of them are discussed below.

1) Versatile Variety

China has a huge home décor market. Certain areas in China specialize in a particular home décor product like furniture, clocks, etc. Moreover, you can find businesses with huge showrooms, factories, and even distribution links. There are hundreds of manufacturers of a particular product and still, you will see that each product is different from the rest. The versatility and options you find in China are not available anywhere else.

2) Reduced Costs

The biggest advantage for many people is the reduced costs when importing home décor products wholesale from China. The cost is appropriate and good enough for smaller quantities too. But, for wholesale quantities, it gets even better. There are many reasons for this. Reduced labor costs, huge manufacturing facilities, and economies of scale are just a few.

Another reason for these reduced costs is the huge amounts of products that the Chinese factories can make. You can order hundreds or even thousands from them and they will be able to meet that production capacity. When you order in bulk, the total cost is divided amongst a greater number of items and reduced further.

3) Higher Quality

The myth that Chinese products are not of good quality has long been busted. In fact, China produces some of the highest-quality products in the world. But, scammers are present everywhere. You need to ensure the quality of the products by carrying out proper inspections. If you are not able to do so, you can get a reliable sourcing agent to work on your behalf.

4) Option of Customization

Options of customization

Every business is trying to gain a competitive edge to make profits. If you are offering the same product at more or less the same market price as others, why should they leave the other products and buy yours? Hence, not everyone wants to sell a standard product. The majority of the sellers want something unique in their products and want them designed according to specific requirements.

In China, this is possible. Chinese manufacturers offer the option of customization to their customers.  The cost is higher as compared to the manufacturing of a standard product. Nevertheless, it is worth it as the customer has a say in the design process.

If you are not sure how to find a wholesale home décor products supplier for your products, you don’t need to worry anymore. You can book a free consultation with our SR today to cater to your queries and demands.

Chapter 3: Where can you Find Wholesale Home Décor Products from China? 

There are several ways in which you can find wholesale home décor products from China. With ample experience and dealings with suppliers, we have shortlisted some of the best ways in which to find the right ones. These are discussed below.

1) Chinese Wholesale Websites

The biggest source of information is the Chinese wholesale websites. These are eCommerce platforms where hundreds and thousands of buyers and sellers come together to do business. When sourcing from China, it is a good idea to go for a wholesale website that provides products in bulk and at the best possible prices.

All the websites have strict rules and regulations in place to ensure a safe work environment. Apart from that, scammers still find a way. You need to be vigilant and follow the tips to avoid being scammed discussed in chapter 6.

  • Alibaba


Alibaba is one of the biggest eCommerce websites in the world and the biggest one in China. You can find any product on it. Rather, you can find multiple suppliers for a product on the website. Alibaba has more than 15 million ready-to-ship products. Additionally, it has more than sixty thousand manufacturers that offer the option of customization.

When dealing with Alibaba, you need to know two important things. Firstly, the Verified Supplier badge does not mean that the supplier is reliable and legit. It is just a paid membership that suppliers take. It has nothing to do with being good or bad.

Secondly, the top searches are not always the best ones. If a supplier shows up as number one in a search that does not guarantee that it is the best. You need to scroll down and do proper research.

  • Made in China

made in China, wholesale home decor products

If you get overwhelmed by the number of suppliers on Alibaba, you can always choose Made in China. It has a smaller number of suppliers. This means that the chance of finding a reliable supplier is great. The membership fee and auditing standards are much higher as compared to other eCommerce websites. Moreover, there are a greater number of manufacturing companies on the website. This means you can find a better price here.

  • DHgate


DHgate is a good alternative for businesses that are not looking to order large quantities. Both DHgate and AliExpress have a smaller minimum order quantity. This means that you can place an order for a hundred dollars or less. The only downside is that majority of the sellers don’t offer the option of customization. Therefore, buying products from them won’t allow you to distinguish yourself from them.

  • 1688.com


1688.com is a subsidiary of Alibaba.  The only difference between the two is that Alibaba caters to the international market whereas 1688.com caters to the domestic Chinese market. For this reason, the prices they offer are unmatchable. If you hire a sourcing agent, they can do business with the wholesale Chinese suppliers on your behalf and lock in excellent prices and deals.

  • Yiwugo

Just as the name suggests, Yiwugo is a website that is related to Yiwu suppliers. Yiwu is a huge market for wholesale home décor products you can source from China. Using the website is simple. All you need to do is either search for wholesalers or send in a query and get answers.

2) Visit Wholesale Suppliers Personally

home decor, wholesale home decor products

Some people prefer visiting China personally to find wholesale home décor suppliers. This can be a challenge for many. Nevertheless, many people invest the time and money to do so. This is because directly interacting with suppliers and exporters gives you the exposure you can’t find online. Trade fairs are held annually and bi-annually where hundreds and thousands of buyers and sellers come together from all over the world to participate. This is an excellent opportunity to get your hands on the best suppliers in town.

  • China Wholesale Markets

China is known as the “world’s factory” for a reason. There are huge wholesale markets for particular products. The areas of Guangzhou, Shenzhen, and Yiwu are the three hubs of trading in China. These three places are a must-visit for buyers looking for high-quality suppliers.

Yiwu is the largest wholesale market in the world can be found here. It has more than seventy thousand booths. There are 5 main districts in the area which are around 3 to 4 floors each. Everything is connected and you can easily roam around and find suppliers.

  • Trade Fairs

Chinese Trade Fair

China is home to some of the biggest trade fairs and exhibitions in the world. Some of the biggest trade fairs are The Canton Fair, Yiwu Trade Fair, and many more. Apart from these general ones, there are many specific ones related to home décor products. The biggest names include the CACFair (Chinese Weaving, Gifts, and Home Decoration Industry Exhibition). It has thousands of participants that showcase their unique weaving home décor products for buyers from all over the world.

  • Industrial Clusters

China is a very labor-intensive country. Certain regions are dedicated to certain products. Various products are sold in industrial clusters all over the country. Plus, finding Chinese manufacturers in these areas is going to be beneficial for you.

Guangdong and Zhejiang are the two industrial provinces in China. If you are visiting China personally, you must go to these two areas. For home décor products, you should visit the areas of Shaoxing, Shenzhen, Wenzhou, and Yiwu. Yiwu has the largest wholesale home décor product market in the world.

3) Sourcing Agency or Agent

EJET Sourcing

If you want to source wholesale home décor products from China at the most affordable prices, you need to hire a sourcing agent/company like Ejet Sourcing. The best thing about hiring a sourcing agent is that you don’t need to take any headache of finding suppliers, checking the product quality, shortlisting suppliers, locking prices, negotiating, etc. Additionally, they can also help you in conducting quality inspections and so much more.

Chapter 4: 13 Steps on Sourcing Wholesale Home Décor Products from China 

Sourcing-From-China, wholesale home decor products

Now that you know where to find the best wholesale home décor products from China, you need to know how to source them from China. Undoubtedly, it can be a challenge. But, this chapter includes 12 steps that will help you find the most reliable supplier for your needs at the best price possible.

1) Do Proper Market Research

Most buyers end up buying wholesale home décor products from China online. The reasons for this are the multiple eCommerce websites which make it easier, safe and secure to do so. Apart from this, you can also go online and search for the top trending products for 2023. The internet is full of information if you know where to look.

Even small-scale suppliers in China have an online presence. The reason is that majority of the sourcing is done online. If you do proper research, you can shortlist multiple suppliers, lock prices and even place an order.

2) Select your Product and Target Market

wholesale target market, wholesale home decor products

Once you know what the market demand is, it becomes easier to select a product. You can’t select a product without market research. With eCommerce, your target audience can be the entire world. But, you need to select a smaller target audience. People’s taste varies. For instance, in the UK, wall clocks are an ideal home décor product to sell. On the contrary, in Europe, people love buying colorful cushion covers. So, you can’t offer the same product in both areas and expect them to make continuous sales.

Therefore, choose your target market and product wisely. Most successful businesses take the maximum time in this step. Moreover, try to offer something different from the competition. There are thousands of sellers selling wall clocks. If you come up with something that attracts customers, you can easily grab a chunk of the market share with yours.

3) Set up Your Ecommerce Store

eCommerce store, wholesale home decor, products

After deciding what your product and target audience are, it is time to set up your eCommerce store. The best thing about online business is that the startup cost is low. With drop shipping, you don’t even need to keep any sort of inventory with you, thus, reducing the costs further. You can read more about this business model in our blog Dropshipping from China.

There are many options to choose from. You can open a store on Shopify if you want to start with a low cost. Otherwise, Amazon is also an option. Amazon further offers the option of Amazon FBA or Amazon Private Label.

4) Looking for a Supplier

Top 10 Things to Consider When Searching For a Packaging Manufacturer in China

In chapter 3, we have discussed in detail how you can look for a supplier. You can go online, visit trade fairs and exhibitions or hire a sourcing agent. If you are shortlisting a supplier yourself, you need to continue to the next steps. The reason is that you need to be sure that the supplier you are going for is reliable, legit, and can meet all your demands and requirements. On the other hand, if you hire a sourcing agent, you can easily skip the following steps as everything will be done by the agent/company.

5) Shortlist Multiple Suppliers

The golden rule is never to shortlist one supplier. That particular supplier may have everything perfect on paper. They might have the highest reviews, the best products, and the best price. Still, when you order samples from them, they might not be what you want. In this scenario, you will have to go back to point one and find another supplier from scratch.

To ensure that you have multiple options and to save time, select at least 3 to 10 suppliers, depending on how much time and money you are willing to invest. Make a list of these wholesale home décor product suppliers from China.

6) Ask for Samples

Ask for the product sample and check the quality of the produc

Next, ask for samples. You might want a customization of a product. We recommend asking for general samples at first to check the quality of the products they are providing. Once you are satisfied with the quality of the samples, choose the top 3 or five suppliers you are satisfied with. Now, you can ask them to make a customized prototype for you.

Remember, these samples are all paid for by the buyer i.e. you. Some businesses don’t fancy the idea of spending so much money on samples and reducing the number of suppliers they contact. What they don’t realize is that spending a little money at this stage can save them thousands in case the supplier does not provide high-quality products.

7) Ask Around

The best thing is to involve family and friends in checking the quality of the samples. The more opinion, the better. You can then evaluate the samples not only based on the quality but also the features, the price, and the aesthetic elements. Check whether the sample is exactly as the supplier mentioned or not.

8) Choose a Supplier and Ask the Right Questions

wholesale supplier, home decor products

Things start to get easier after this. Decide on one supplier that is perfect for you. One important thing that many buyers forget is to ask the right questions. A good supplier can meet both your current and future needs as well. Right now, you might require only a few hundred pieces. But, once your business takes off, the demand for products can rise to thousands.

This is the time when you will depend totally on your supplier to provide such a large quantity. Before you make the deal, ask the supplier if they have the technical expertise, software, production capacity, and manpower to meet this boom in demand or not. If not, there is no point as when the time comes, it will become very difficult to look for another supplier. In the meantime, you can lose valuable customers.

9) Check the Credit Rating

It is good to check the credit rating of a supplier. This helps you to be sure that the supplier is not going to charge hidden costs etc. and will pay for the services that you require. Sometimes, credit ratings seem shady. Individuals can’t do much in this case. If you hire a sourcing agent like Ejet Sourcing, we can do a thorough follow-up on the credit ratings to make sure that the supplier will not default.

10) Check References

Lastly, it is a good idea to check the references. You can contact old customers of that particular supplier and talk to them about the quality of products and their work experience. If you come across multiple customers that give a negative review, it is better to avoid working with that supplier.

11) Check all the Licenses and Certificates

In China, small-scale businesses require a license to work. Before you make a deal, check all the licenses and certificates of the supplier. Some products don’t require an export license to be exported out of the country. Make sure that the wholesale home décor products that you are sourcing require a license or not.

12) Lock a Price

Negotiation is important when it comes to locking the final price. Make sure that you take the final price per product that includes all the costs like shipping, manufacturing, packaging etc. Some suppliers just quote the manufacturing cost while making a deal and include all these costs later. Consequently, the price increases a lot in the end. Therefore, it is important to negotiate and lock in the final price only.

13) Draft a Contract

When you are satisfied with the quality, price and amount of products that you are ordering, it is time to draft a contract. Try to include even the smallest details in the contract. Also, include any penalties that both parties will be liable to if they don’t hold their end of the promise. Lastly, wait for the products to be delivered and you can add them to your eCommerce store.

If you are still unclear about the tips and tricks and how these can help you get the best suppliers, you can book a free consultation with our SR expert. She will help you shortlist and select your supplier. In fact, she will help you in the entire sourcing process. 

Chapter 5: 3 Tips to Ensure you Don’t Get Scammed by Suppliers 

Undoubtedly, China is a giant when it comes to manufacturing and supplying goods all over the globe. This makes it a land of opportunities for importers and exporters alike. But, this also opens several doors for scammers and fraudsters. Below are 3 foolproof tips to ensure that you don’t get scammed by a Chinese supplier (or any supplier)

1) Look out for Red Signals

scams-avoid-when-working-with-china-export-agent, wholesale decor, home decor products

There are a few signs that translate into a scam right away. If you think that a supplier is showing any of the following signs, there is a huge chance that they are not reliable or legit and are trying to scam you.

  • The supplier does not provide a business license or any other document you ask them for. It is the right of the buyer to ask for any sort of verification. If the supplier is honest, they will not have any problem showing relevant documentation.
  • They rush to close deals with you and don’t answer your questions calmly. Making a new customer is as important for them as it is for you. Therefore, suppliers are very patient with potential buyers. If you think that the supplier is rushing you to make a deposit or lock a deal, it can be a scam.
  • The supplier says that they can produce any product you want them to. There is a saying “jack of all trades, master of none”. However big the supplier is, however huge the production facility they have, they can’t possibly produce every item mentioned.
  • Slow communication is another red flag. Suppliers who don’t have a quick response time or give limited information show that they are not interested in making a deal.
  • When suppliers refuse to send samples, it can be a big red flag. This means that they don’t want you to know the quality of their products or they don’t have any products to show you.
  • They don’t have an online presence or show incomplete information on their website.

2) Verify, Verify and Verify


We can’t stress how important it is to verify everything about the supplier. Importers need to be very meticulous while conducting due diligence. You can ensure that the supplier is legitimate by following these few steps:

  • A business license is a must. Chinese suppliers, small and big, are not allowed to do business without a license. Hence, it is important that the first communication you have with them is to ask them about their business license.
  • You should not trust what the suppliers are saying blindly. Confirm with the local government by providing the license number to check whether they are legit or not. You can easily get a record with the registration number they provide
  • Check all the contact details available on the website. Send an email to the email address, call the contact number and send a fax. Check all the contact methods they have stated. Wait a day or two for a response. Evaluate the response and see if it was professional enough or not.
  • Verify the official website information from other sources as well. Almost all the suppliers are available on eCommerce marketplaces like Alibaba, Global Sources, Made in China etc. Go there and cross-check the information. If you find any inconsistency, they might not be reliable.
  • Check the customer reviews of the supplier on different online forums. Also, contact some of the customers for a personalized review if possible.
  • If possible, physically visit the supplier’s premises to check for verification. If you can’t visit in person, you can hire a sourcing agent/agency to do so on your behalf.
  • Check for the Quality Management Certificate. A supplier that has this certificate shows that the products they are selling are of a certain quality.
  • When verifying the bank details, check that the account name and the supplier’s name match
  • Request samples before you make a deal. Moreover, make a deal only after you are satisfied with the sample quality

3) Draft a Legal Contract

It is required as per the law to make sure that the contract includes everything that is decided between the buyer and seller. You need to mention everything as clearly as possible down to the smallest detail. The contract should include the following details.

  • Product quality and specifications
  • Number of products ordered
  • Raw materials to be used
  • Date and mode of delivery
  • Date and mode of payment

Chapter 6: FAQs Related to Wholesale Home Décor Products from China


1) How Can You Buy Wholesale Home Décor Products from China?

There are several methods by which you can buy wholesale home décor products from China. Regardless, there is no right or wrong way to do so. The choice depends on the type of product you want and what budget you allot for sourcing that particular product. B2B websites are perfect for buying wholesale products in bulk. The reason is that they have hundreds and thousands of suppliers from which you can make a choice.

2) What are Some Certifications that Wholesale Home Décor Suppliers Should Have?

The certifications depend on the type of product you are sourcing. Generally, the suppliers should have the following three certifications:

  • ISO 90001
  • BSCI

These certifications are important when you are importing products in your country. Otherwise, your shipment might get stuck at customs.

3) Which Home Décor Items Will Sell Well in 2023?

Some of the trending home décor items that will sell well in 2023 include wall clocks, curtains, lamps, work desks, storage organizers, rugs, cushions, decoration pieces and many more. The trends keep on changing and you need to do proper market research before investing in a product.

4) What can you do if you get Scammed by a Chinese Company?

If the supplier was not legit and you did not do your homework well, there is less chance that you can get your money back. But, if you get scammed by a Chinese company there are several ways in which you can take to ensure that you get your money back. Firstly, you can negotiate with them and make a deal. Secondly, is the process of filing a complaint with the relevant authorities. Thirdly, you can go for debt collection. Lastly, you are left with the option of arbitration or litigation.


Starting a home décor business can be very profitable and overwhelming at the same time. There are so many products that you can choose from that it might get confusing. You can check our blog on the Top Wholesale Home Décor Suppliers in China to have an idea of where to source these products. Furthermore, this blog has covered all the basics that you need to know on how to buy wholesale home décor products from China.

If you are looking to hire a sourcing agent, you can always contact us at Ejet Sourcing. We are here to help you in any way we can. Our experts have years of experience in sourcing products and our network of suppliers will ensure your expectations and demands are met in the best possible price! Top of Form