Do you want to see if TikTok marketing could work for your business? Looking for some pointers on how to improve your TikTok success?
TikTok has firmly established itself as the hottest new social media site. And we’ll go over all you need to know about putting it to work for your company.
TikTok, which has over 100 million monthly active users and an average daily view duration of 68 minutes in the United States, is a great way to promote your brand. With the announcement, it’s now even easier to sell on the platform.
This essay explores the unique world of TikTok marketing, covering best practices for more sales and audience-building advice.
It does not require any presentation. TikTok (social network) allows users to share short videos up to 60 seconds long.
TikTok is the most well-known humor video platform after Vine was shut down in 2020. But here, we will not be analyzing its potential to be used as a marketing tool by brands or companies.
While advertising on TikTok may not be cheap or easy, it is growing popular and is the most downloaded social media application globally.
It is currently available in 75 countries and has 800 million users per month. It’s also very popular with users. Users spend 52 hours per day using the app. This is an average of 8 times per week.
1. Should you create a TikTok account for your business?
Selling your products can be done on many social media platforms. Tiktok: Why? Let’s look to see the platform features and answer that question.
The platform’s audience is enormous. These users will likely engage with your brand and interact with it daily.
TikTok users spend more time on it than on Instagram. Tik Tok offers a better chance to catch their attention.
TikTok continues increasing in popularity. Every quarter, more people download the app.
TikTok had a growth of 115 million users during COVID-19, which some consider unusual for a social media platform. Instagram receives more engagement and clicks through, without a doubt.
2. Begin promoting your business on TikTok
TikTok allows you to promote your brand in many different ways. The following are the most important ways you can promote your TikTok brand:
Use paid advertising
TikTok allows you to create engaging ads using its paid advertising. Once you are familiar with the specifications and the parameters, it is possible to create creative, interactive, and playful ads that will attract attention to your account.
TikTok has a video platform, so you should use audio when creating ads. You can enhance your ads with background music and voiceovers.
Embed a TikTok Feed to Your Website
Some platforms allow you to embed your TikTok feed on your sales site. This will allow your customers to view your products before purchasing.
By doing this, you can show user-generated content in your TikTok stream and reap the benefits of word-of-mouth advertising.
3. Why Should You Use TikTok to Sell Products?
TikTok, the top-downloaded social media app is TikTok. TikTok, which outperformed YouTube, and Netflix, was ranked the number one mobile app in 2020.
TikTok can help you get visibility to millions of people around the globe by allowing your brand to be featured.
These new customers have real buying power combined; TikTok’s exclusive algorithm lets accounts with few to no followers become viral on the TikTok for You Page (FYP).
4. Who is TikTok’s target audience?
TikTok has emerged as the social network for Generation Z. According to usage statistics, most of its users are aged between 10 and 19 years.
This is followed by people between 20-29 and those between 30-39 years. However, it can be used for older demographic groups, depending on product niche.
5. Key Takeaways When It Comes To Selling Your Products on TikTok
TikTok is a low-cost approach to get your products in front of a larger audience. Connecting TikTok Shopping to your TikTok business account requires some effort.
Still, given the number of people who use TikTok and the percentage of people who buy something after seeing it on the app, it’s well worth the effort.
Stay true to your brand, provide value to your followers, plan out your advertising intelligently, and make the transition from social media to online checkout as seamless as possible.
Chapter 2: How to Set Up an Account on TikTok to Actively Sale?
1. Create your account
To begin, download the TikTok app and create an account on your phone. If you already have a private TikTok account, you might wish to make a separate one for your company.
You can move between accounts on TikTok. After entering your login information, you’ll need to establish a username.
To ensure that consumers remember your business, attempt to keep your social media identities similar across platforms.
Add a profile photo and connect your other social media accounts once your online account.
2. Switch to a Pro Account
TikTok is an easy way to promote your products to more customers. Although it can be tedious to link TikTok Shop to your TikTok company account, the benefits are well worth it.
Personal: This account targets daily users on TikTok to watch videos.
Creator: Creators publish daily and aim to gain a following. This account allows you to access detailed analytics about your content and the opportunity to join our Creator Fund. You can monetize your views once you have at least 10,000 followers.
Corporate: You can’t join Creator Fund if you have a business bank account. However, you will still be able to access business analytics. You will have the ability to add contact information for business in your bio.
3. Describe Your Brand in Your Bio
Your TikTok Bio is the first thing people will see when clicking your profile. It would help make a positive first impression with accurate information about your brand. This is how you describe your brand.
If keywords are used in your social media profiles, you know how to manage TikTok marketing.
Chapter 3: How to Sell On TikTok
1. Leverage influencer marketing
Collaboration with makers or other influencers via TikTok can help you grow your brand. People interested in your product will notice your product in the same niche as you.
The marketing of branded products can be made natural by using tick influencers instead of direct advertising.
2. Include a call-to-action
CTAs are a way to guide clients and increase conversion rates. CTA allows you to direct your users to your eCommerce shop or web journal.
Additionally, your TikTok bio can contain advance rebate codes and special offers.
3. Maintain consistency and keep the audience interested
Effective engagement is key to gaining people’s input, likes, comments, and feedback. It is important to reply to comments and give valuable information.
Posting only once or twice per day is unlikely to be enough to address your specific needs. At some point, at least one video per day will go viral.
Your account will become more popular the more you engage and lock-in. TikTok is far easier to create than an Instagram or YouTube account.
4. Make the reader engaged
A social media app’s purpose is to be Social. TikTok is not something you should isolate from your viewers.
When users interact with your content by liking, sharing, commenting, and commenting, ensure that you constantly and actively communicate with them in their comments section.
This will show viewers that you’re more than just trying to make a sale. You want to connect with customers and create a community around your brand.
5. Use Tiktok Resources to hone your marketing talents. Utilize influencer marketing
TikTok has an asset eatery available for clients with business accounts to help them maximize their use of the app. Clients have access to media content via the Ticket website.
They can also join webinars with experts and learn how brands use the service to enhance their branding. How to track advertisement performance using TikTok Pixel.
6. Promote user-generated content
People took action by sharing engaging content, resulting in some items being spread virally. They are guaranteed to become viral sensations if they feature certain objects.
Tik Tok is an application that allows users to create and share videos by using their items. It is important to encourage clients to use TikTok for sharing and creating videos.
7. Explore other selling options on TikTok
TikTok offers a wide range of advertising options for brands. To reach the right audience, you can choose a focus among several options.
You can either make an advertisement using their self-service platform, or you can speak with one of their managers to get started.
There are two types of advertisements that include video ads: feed video ads and the type that includes video ads.
These advertisements will appear on your users’ pages.
8. Take advantage of TikTok’s resource center
TikTok has an asset eatery available for clients with business accounts to help them maximize the app’s benefits. Clients have access to media content via the Ticket website.
They can connect to experts and discover how brands use the service for better branding. How to track advertisement performance using TikTokpixel can be found here.
A Pixel can be placed on any website you own or another. It will allow you to collect information about visitors who access your TikTok content.
9. Be Creative with Emoji
Emojis are visual markings that can be used to indicate administrations or items. Emojis will enhance customer support when you sell products through TikTok.
Chapter 4: Tips To Make More Sales with TikTok
1. Have affiliate partnerships with creators
TikTok has two options for making sales. You can either sell through your brand’s product page on their profile or through a TikTok affiliate.
An affiliate program allows you to partner with TikTok’s creators and influencers to promote your products, drive sales and increase traffic to your store.
TikTok’s Sales Center makes it easy to set up a promotion program and collaborate closely with those who fit your niche.
2. Explore the TikTok Creator Marketplace to connect with TikTok influencers
As we’ve already said, influencer marketing is a great way to increase brand awareness while reaching new audiences on TikTok. Luckily, TikTok offers an incredible resource, the Select an image and a name for your Live stream.
3. Watch your videos from start to finish
TikTok allows you to Live stream on TikTok and earn money. LIVE gifting features allow viewers to support creators via exchanging Virtual Coins or sending Gifts.
The creator gives these Gifts are given to you by the creator. Over time, they will accumulate into Diamonds that can be later withdrawn for real money.
4. Take use of current music
In TikTok videos, sound effects are very significant. You can use TikTok’s Sound Library to employ trending music or popular tunes, or you can create your original sounds.
TikTok thrives on trends, including the newest music, fashion, memes, and even sound effects, but the trick is to personalize them.
Using famous music in your videos is one of the best ways to put your creative spin on existing trends.
You’re going to stumble across dozens of these trendy songs by reading through your Discovery page, so pick one and start creating content around it, whether it’s a lip-sync, a dance routine, or simply a demonstration of your wares.
5. Come up with unique ways to display your products
If we’re being honest, most of us don’t go on social media with the primary purpose of watching ads. We’re there to meet new people, be inspired, and be entertained.
So, even if the goal of your TikTok business is to publicize and sell your items, don’t make them the main focus.
If you want to include your products in your films, keep it unobtrusive by focusing on the material surrounding them rather than the products themselves.
This entails giving careful consideration to your music and effects, as well as your screenplay and images, as well as utilizing your skills in your profession.
If you offer skincare products, for example, make a video showing a nighttime get-ready-for-bed regimen utilizing your line’s goods.
6. Stream Live to your fans
TikTok broadcast allows you to interact with your viewers in real-time, answer comments, and add up to 20 moderators, similar to Instagram live streaming.
If you want to go LIVE on TikTok, you must first have a minimum of 1,000 followers.
When you’re ready to go LIVE, go to the LIVE screen by tapping the “create” button. Then, choose an image and a title for your live stream, and you’re ready to start.
7. Add links to your profile
This feature was available only to selected profiles. Now, any TikTok user has the option to add a clickable link to their profile.
It will connect their account with Instagram, YouTube, and other websites. This feature is very useful for TikTok Businesses accounts.
You can link directly to your eCommerce platform or third-party sites, such as Amazon and Wal-Mart Marketplace.
8. Use Sponsor Branded Hashtags
The Branded Hashtag Challenges look similar to the regular challenges on TikTok. They can be used to promote user-generated content and build brand awareness.
Users can click on a sponsored # hash tag to go to a TikTok landing page. This page includes the brand logo and link to their site, a brief description of the challenge, and the most popular hash tag-related videos.
TikTok has also added the hashtag Challenge Plus eCommerce feature. The landing page has a separate “Discover” tab where users can browse the campaign’s products and make purchases within TikTok.
9. How to Connect Square & TikTok
Square has also partnered with TikTok to offer Square Online shop owners TikTok Shop integration. To use this feature, you will need a TikTok company account, a TikTok Center account, a TikTok Ads Manager account, and a Square Online shop.
If you don’t already have an online shop or are thinking about switching to another e-commerce solution for your business, you can read our in-depth review on Square Online.
This is how your Square Online shop and TikTok can be connected, including TikTok Shopping.
-TikTok shopping is still in beta testing. Square store owners must be on this waitlist.
-In 3-5 days, you will be notified electronically if your company is eligible for TikTok Shopping.
-If you do NOT receive an email, it means your business is not eligible for the program. But Square Online store owners will soon link to a TikTok Business account.
-Open Square Online and go to “Account and Setup,” then “Online Selling Channels.” TikTok for Business is listed as a sales channel. Click “Setup.”
-Submit the information of your business to use TikTok For Business. These products and services are generally not eligible for TikTok’s integration program.
-Connect your TikTok for Enterprise account to Square to activate the integration. Authorize Square for TikTok business.
-Next, connect your TikTok Advertising Manager and TikTok Enterprise Center accounts.
-Click “Create a New” under Data Sharing to generate a TikTok TikTokpixel.
-This code connects your Square account with your TikTok company account.
Advanced matching will increase your visibility and convert better.
10. How to Connect Shopify & TikTok
Shopify has teamed with TikTok to offer a social e-commerce solution called TikTok Shopping to business owners and influencers.
Shopify store owners can now include discreet product links within their videos using this powerful new tool.
While the video is still playing, viewers who click on these links are shown the precise products promoted in the video they’re viewing.
Viewers will be led to the TikTok business account owner’s Shopify store for checkout after clicking on the product listing from within the TikTok app.
11. How to Advertise On TikTok
You define the end goal of your ads and the budget you will use to fund them. Campaigns must be budgeted at least $50.
Every ad you place is part of that campaign. No matter your budget, TikTok will require you to spend at least $50 to get started with ads.
This level allows you to set up your target audiences, ad budget, ad placement plan, and ad length. Multiple ad types can be included in a campaign.
This means that you can make ads specific to different audiences. At least $20 should be allocated per ad group each day. Your total cost to run your group would be $600 if you spent $20 per group, then ran it for 30 more days.
Individual ad Level:
You can create individual video advertisements at this level. TikTok has a bidding process to compete with your competitors to purchase ad space.
Your bid refers to the price you are willing to pay for every 1000 impressions. There are four types of bidding; You can find more information here.
12. Use TikTok Ads
TikTok allows you to bid on ad slot slots within this social media network by placing auction ads. These are the only self-service ads that are currently available.
· In-Feed Ads
In-feed ads are native. This means they can be customized to fit the style and look of your content. See: What is an RSS feed?
For more information. Typically, you place Infeed ads between the content and where your feed ends.
· Top View Ads
Top view ads display when the app opens, much like Takeover ads. Top view ads can last for 60 seconds and have the sound on. Advertisers can convert a Takeover Ad into a Top View Ad by paying the difference.
Chapter 5: Types of TikTok Ads
1. In-feed native video
In-feed native videos ads integrate branded content seamlessly into existing content. You might not realize it, but an in-feed native video ad will appear while scrolling through TikTok. TikTok users can skip the video at their discretion.
These ads can last up to 60 seconds, but they should be kept under 15 seconds. Most people don’t have enough patience to listen to a TikTok commercial for more than one minute. In-feed ads take up the entire screen just like any other TikTok video.
Let’s not forget to mention these data points when measuring the effectiveness of your native video ads on your in-feed.
Number of clicks
Average view time.
Several comments, shares, likes.
2. Brand takeover
The brand takeover advertisements are the first thing users see when they login to TikTok.
These ads are displayed at the top right-hand side of their For You Feed, just like a YouTube video’s opening credits.
These ads can be animated or video with embedded links that take you to an online store or other sites. Brand takeovers are limited to one brand per category and country.
This means that these ads are very expensive and exclusive. If you have the budget to do so, brand takeovers are a good way to get your company noticed and drive traffic to online stores.
3. Hashtag challenge
TikTok, like other social media platforms such as Instagram and Twitter, offers its hashtag feature that allows users to search for relevant content to create communities around their interests.
TikTok can use hashtags to its advantage. They help create interest around a product or topic and encourage users to share content using the hashtag.
The popularity and growth of your hashtag will lead to more people trusting your brand, and TikTok users will be more inclined to try out your products.
Search hashtags such as #entrepreneur and small business to find other brands creating content. You could also create a hashtag that highlights your product or promotes your brand.
Even better, you could create a challenge with your hashtag to get people involved in your brand’s community.
The fastest-growing TikTok tag was #IFeelWeightless, which was a challenge focusing on a new foundation made by Bobbi Brown. Customers were able to create choreographies, reviews, and makeup tutorials using this hashtag.
4. Branded lenses
Creating a brand lens is your best option for brands with limited budgets or lack the resources to produce full-fledged videos ads.
Branded Lenses are augmented realities filters, also known as lenses that can be added to the environment or on the face of the user.
This is an effective and subtle way to build brand awareness and collect user-generated material.
Chapter 6: 6 Brands that have figured out how to succeed
Are you still questioning whether TIPK is a good way to sell products? You wouldn’t be wrong if you did.
This platform is still relatively new, and most people aren’t afraid to challenge the status quo and try something outside the box.
Today’s mission is to convert you to Christ. Don’t worry; we won’t attempt to do this by throwing statistics and numbers around.
Instead, we’ll show you some TikTok marketing strategies. Each campaign aims to make as many products available and improve brand recognition.
If you take nothing from this article, remember that TikTok hashtag contests can be a goldmine for marketing. Converse once again proved this theory with their Challenge.
It was easy. The purpose was to let users showcase their custom Converse sneaker designs. The brand received tons of publicity thanks to users’ creativity.
It also saw a lot of sales increase. Job well done.
Converse, however, continued to pursue success in the Coronavirus pandemic by their Create At Home campaign. This is a clear sign that brands that can adapt to the current environment will thrive regardless of the circumstances.
When making humorous and sometimes quite childish videos, who is your celebrity sports stars to look up to? Rob Gronkowski is the correct answer.
Manscaped has a reputation for aggressive marketing. They encourage customers to do the same because they don’t fear revealing.
Their unique approach to TikTok is paying off with more than 150 million impressions. It’s not easy to turn this kind of audience into customers.
But the Manscaped videos were so engaging that the audience was captivated by their berserk style.
3. Fenty Beauty
Fenty Beauty didn’t resort to an aggressive marketing strategy like most brands. They chose to use a more subtle approach. Fenty Beauty hired not one but five influencers as part of a team.
Their beauty tutorials have become some of the most popular videos on TikTok. Fenty Beauty products are used in all videos by the influencers, encouraging their viewers to do the same. While this may seem too subtle for most, it’s hard to dispute the results.
4. Elf Cosmetics
This company used an original song in its TikTok campaign. If you’re the first to do something, it can lead to two outcomes. You either make it boom, or you go bankrupt.
Elf Cosmetics was able to pull it off. Although the video was titled Eyes Lips Face, it is not important. Important is what the campaign did for the brand.
It reached people worldwide, but it was more important that Elf Cosmetics found millions of new customers.
5. Sabra Hummus
Would you believe that a company selling hummus dips would be so successful in TikTok advertising? This is the beauty of TikTok, as many industries can use it.
In addition to hiring an excellent team of influencers who would promote their products, they also chose a time right for them, making their presence known during the Super Bowl Sunday.
Who knew that hummus, the NFL, and Hummus go so well together?
6. Vessi Waterproof Shoes
Vessi is a brand that focuses on waterproof shoes and how they can keep you dry from snow and rain. Their videos spill all manner of things on their shoes, including coffee, wine, and beer.
They not only show their quality, but they also look amazing after a quick wash with the water hose. It’s not surprising that buyers fell in love with their products almost as soon as they saw them.
Sometimes, even the simplest marketing plan can yield the best results.
Chapter 7: Frequently Ask Questions About TikTok
1. What are the objectives of TikTok?
TikTok offers short-form mobile videos. Our mission is to capture and present the world’s creativity. TikTok makes it easy for everyone to create. It encourages users to share passions and express creativity through their videos.
2. Why is TikTok good for marketing?
Marketers are attracted to TikTok as it reflects a key social-media trend for collaboration and creative skills amongst young audiences.
Its fast-paced nature keeps users interested for long periods. Users spend on average 52 minutes per day on the app.
3. What is the business strategy of TikTok?
It offers challenges of various kinds to encourage creativity. TikTok’s primary revenue source is advertising.
4. Is it worthwhile to sell on TikTok?
TikTok could be a great marketing tool for products purchased online. If you have a distinctive brand identity and are creative, it is possible to succeed with the app’s college-age demographic.
5. What is the difference between a TikTok conversion and a TikTok video?
To allow TikTok track to be a conversion, a user must first see the ad, swipe up, and then purchase. It doesn’t matter if the buyer discovers your product through TikTok and then purchases it later from Google.
6. What is the engagement rate on TikTok?
According to Influencer Marketing Hut, TikTok’s organic engagement rates vary from 3% to9% based on their following. (In comparison to Instagram, a good engagement is above 3% and higher than 6%.
Depending on these variables participating in TikTok could be a great strategy for marketing or just a waste of time and resources.
In addition, news about TikTok’s introduction to the eCommerce marketis worth noting. The app will allow brands to directly sell their products, which is also possible with Instagram.
Prepare your product catalog before that big news tidbit hits the headlines.
You can download a free PIM solution here: technology like TikTok makes marketers dance every time they see how easy and quick it is to create quality content for any sales platform.