Are you familiar with AliExpress, one of the largest global e-commerce global corporations? Want to know if AliExpress legit?

Are you interested in learning how using products from AliExpress can improve your business?

The Alibaba Group owns AliExpress, an online retail platform with a presence in China. With millions of products offered by thousands of vendors, AliExpress has gained popularity among customers worldwide.

To help you make educated choices when shopping online, we’ll cover a variety of topics, including whether AliExpress is legitimate and more.

We’ll also provide insights on AliExpress. To help you understand how to stay secure on AliExpress, we will go through each point in great depth.

Chapter 1. Explanation of AliExpress Legitimacy

Explanation of AliExpress Legitimacy

1. What is AliExpress?

When compared to Amazon and other comparable businesses, AliExpress is a prominent online retailer where customers can purchase goods at significantly lower costs. Alibaba, a sizable Chinese multinational focused on e-commerce and computers and one of the biggest online corporations in the world, owns the shop, which was established in 2010.

The marketplace links buyers and sellers from around the globe with a concentration on Chinese sellers. Small enterprises, major manufacturers, and wholesalers can all be sellers on AliExpress.

Electronics, apparel, household goods, accessories, cosmetic products, and many other categories are available on the platform.

2. History of AliExpress

The beta version of AliExpress was released by Alibaba in 2009, and the full version was released on April 26, 2010.
One of China’s biggest B2C cross-border export platforms, AliExpress is also the most popular online store in Brazil, Spain, and Russia.

One of the e-commerce businesses within the Alibaba Group is AliExpress. It strives to assist small and medium-sized enterprises worldwide by instantly connecting customers in more than 200 different nations.

With time, AliExpress broadened its selection of products to include a wide range of consumer goods, including electronics, clothing, accessories, home decor, toys, cosmetics, and more.

To meet the various needs of its clients, it provided a user-friendly interface, many payment alternatives, and different shipping options.

Developing an “international version of Taobao” is Alibaba’s objective. After a brief test period, Alibaba has made significant investments in AliExpress’ official version.

AliExpress, an online wholesale platform for small purchases, had to be launched on the Taobao model, which necessitated a separation from the global Alibaba website. As a result, the Alibaba Group launched its own domain name for “AliExpress” in late 2009.

3. Is AliExpress safe to buy from?

Is AliExpress safe to buy from?

If you use AliExpress as a marketplace and exercise caution, it can be a secure place to make purchases.

The buyer protection program provided by AliExpress, thorough product research, communicating with sellers to address any concerns, using secure payment methods, being aware of shipping times and potential delays, and taking into account customs duties or import taxes that may be applicable in your country are some of the factors to take into account.

You may make your AliExpress shopping experience safer by exercising caution and keeping these things in mind which makes Aliexpress legit.

Additionally, be cautious of product legitimacy while buying from AliExpress because the website offers a huge selection of products, including branded goods. Be cautious and mindful that not all products may be authentic or authorized.

4. What Makes AliExpress So Affordable?

Numerous reasons contribute to AliExpress’s reputation for providing goods at competitive costs. A lot of AliExpress sellers are also manufacturers or wholesalers, which enables them to cut out middlemen and lower distribution and retail costs.

They are able to offer things at a lower cost than typical retail outlets since they sell directly to customers.

AliExpress functions as a worldwide marketplace that brings together buyers and sellers from all over the world. Because of this, there is intense competition among merchants as they compete to win over clients.

The competition among vendors lowers costs and makes goods more accessible. Sellers on AliExpress have the freedom to choose their own product prices.

This enables vendors to modify prices in response to changes in customer demand, sales volume, or marketing initiatives. The dynamic pricing strategy promotes pricing competition and may lead to cheaper customer rates.

5. Is AliExpress a scam?

is aliexpress scam

AliExpress is a legal online marketplace run by the respectable Alibaba Group, therefore it is not a scam. It’s crucial to be aware, nevertheless, that there may be specific AliExpress sellers who engage in dishonest or unethical behavior.

It is essential to use caution and take specific procedures in order to avoid fraud or potential problems. Check the vendor’s reputation by reading reviews, ratings, and feedback from past customers before making a purchase.

Look for merchants with many successfully completed transactions and good customer reviews.  AliExpress also has a buyer protection program in place that includes features like refunds and dispute resolution.

Conducting in-depth product research is advised, which should include reading descriptions, specifications, and customer reviews.

Chapter 2. How to Shop Securely on AliExpress

1. Never follow an AliExpress seller to a website that requests your personal information

While it’s uncommon, a vendor can get in touch with you personally and request your personal information.

They could even employ a more cunning tactic and point you in the direction of another website where you are prompted to enter your AliExpress account name and password in order to log in.

Give them no information about your personal or financial affairs in any scenario. It’s almost probably an effort at identity theft, either by tricking you into giving over your personal information voluntarily or by collecting it from you via a phony website.

Keep in mind that AliExpress offers a secure environment for transactions, therefore it’s critical to respect their platform and security protocols in order to protect your personal information.

2. Never acknowledge the delivery of a product or order from AliExpress before getting it

It is typically advised not to recognize the arrival of an AliExpress order or product until you have actually received it.

This is so that, if there are any problems with the order, you may more easily initiate a dispute or ask for a refund if you acknowledge the delivery, which normally means that you have got the item in good condition.

The contents of any package you get from AliExpress should be thoroughly inspected to make sure they match your purchase and are in the desired condition. It’s essential to take pictures of any differences, flaws, or damages and to report them as soon as you can to the seller or file a dispute on AliExpress.

3. Find sellers with good reviews

How to check Aliexpress Review

By using these methods, you can locate merchants on AliExpress who have positive evaluations and make a secure purchase. Begin by going to the AliExpress website and creating an account. After that, type the item or product you want to buy into the search window.

You can refine your search results after they show up by choosing filters from the menu on the left-hand side of the page.

Seek out options like “Positive Feedback” or “Feedback Score” and pick a high rating, such as 4 stars or above. By doing this, you may direct your search results to just show merchants who have had satisfied clients.

You may find information about the seller, such as their ratings and client testimonials, on the product page. Read the customer reviews carefully to get knowledge about the seller’s performance.

Look for vendors who have a solid reputation overall, a sizable volume of ratings and reviews, and a history of getting good evaluations. Consideration should also be given to sellers who have been active on AliExpress for a longer period of time and have completed more deals.

You can increase the security of your AliExpress purchases by completing careful research and choosing merchants who have positive feedback.

Want to learn more about Aliexpress Reviews, check out this blog from EJET

How to Check AliExpress Reviews and Buy Safely Online

4. Review the seller’s warranties

It’s important to read the seller’s warranties when shopping on AliExpress to comprehend the conditions surrounding your purchase.

Although AliExpress offers a program for buyer protection, particular sellers may provide their own warranties or guarantees for particular products.

Start by going to the product page for the item you’re interested in buying to review the seller’s warranties. Look for any details regarding any guarantees, warranties, or post-purchase services offered by the seller.

The product description provided by the seller frequently contains this information.

5. Avoid fraud while shopping

It is important to avoid fraud while shopping on AliExpress.

Before buying, do extensive research on the seller. Look for sellers who have a lot of completed transactions, good customer feedback, and positive ratings. Sellers with little feedback or unfavorable reviews should be avoided because they can be a warning sign.

It’s important to read customer reviews on products. Read customer reviews attentively to obtain a feel of the product’s caliber, legitimacy, and general contentment.

Pay close attention to in-depth evaluations that offer particular details, and proceed with caution if a product has few or no reviews, especially if the seller is inexperienced or unreliable.

Chapter 3. 6 reasons why AliExpress is legit

1. 15-Day Window for Disputes

The window for complaints on AliExpress is 15 days. The 15-day period begins when the order is deemed “completed” or the purchaser acknowledges receipt of the goods, whichever occurs first.

Buyers can file a dispute during this time if they experience any problems with their orders.  Including obtaining inaccurate or damaged goods, and having their items arrive later than expected.

2. AliExpress can manage and resolve disputes between buyers and sellers

resolve dispute

AliExpress offers a forum for handling and resolving complaints between buyers and merchants.

A buyer may register a dispute to ask for a resolution if they have any problems with their order. Such as receiving the wrong or damaged things, or if it takes longer than expected to arrive.

Customers can click the “Open Dispute” option on AliExpress’s order details page to start a dispute. They will be asked to provide pertinent information on the matter, such as the cause of the disagreement, and any supporting documentation like pictures or screenshots.

The buyer and seller communicate during the dispute settlement procedure in an effort to come to a mutually beneficial conclusion.

3. Aliexpress is the part of Alibaba Group

aliexpress part of alibaba

AliExpress is the part of Alibaba group. China-based multinational corporation Alibaba Group is one of the biggest e-commerce businesses in the world. Jack Ma launched it in 1999, and since then, it has grown to include a number of internet platforms and services.

AliExpress functions as a division of the Alibaba Group, a reputable and dependable parent firm.

To guarantee the security and authenticity of transactions made on its platforms, the Alibaba Group has put in place strong procedures and policies.

Additionally, AliExpress has taken a number of actions to improve buyer protection and offer a safe purchasing environment.

Do you wish to purchase Chinese goods of the highest calibre? Almost zero familiarity with Chinese markets? Don’t worry! To arrange a free consultation, get in touch with our sales manager. She will help you with any issues you have and try to make the process as easy for you as she can.


4. Aliexpress uses the internal payment method


AliPay, is a safe online payment system owned and run by the Alibaba Group. AliPay is a well-liked method of payment on AliExpress. It is widely utilized in China and other areas of the world.

AliExpress allows a number of different payment options in addition to AliPay, including major credit and debit cards, PayPal, and bank transfers.

To guarantee the security and dependability of its payment systems, AliExpress has put in place security measures like encryption.

5. You can also use PayPal protection

paypal protection

PayPal is a payment option that you may use on AliExpress, and it can give an extra layer of security to your transactions.

You may make use of PayPal’s buyer protection program on AliExpress, which provides certain precautions in the event that there are problems with your order.

The buyer protection offered by PayPal often covers events like not receiving an item at all. Any of these scenarios can be reported to PayPal as a dispute, along with supporting documentation.

If the matter is deemed to be in your favor, PayPal will review it and may either give a refund or cooperate with the seller to find a solution.

6. The goods sold on AliExpress are authentic

A large number of vendors from all around the world may be found on the reliable online marketplace AliExpress.

It’s crucial to remember that while the marketplace strives to offer legitimate products, the authenticity of the goods sold on AliExpress can vary based on the individual sellers.

On AliExpress, a lot of vendors provide genuine goods, such as accessories, apparel, and gadgets.

These vendors may be licensed distributors or producers of the goods they market. Always look for signs of legitimacy, such as official branding, trademarks, or licensing information, read customer reviews, and research the seller’s reputation.

Chapter 4. Pros and Cons of Buying from AliExpress

pro and cons of aliexpress

Pros of buying from AliExpress

1) Affordable prices

Even with delivery charges, things are quite affordable. Products on AliExpress are 1-2 dollars less than those in your neighbourhood market! When compared to conventional retail outlets, AliExpress is renowned for offering products at lower costs.

This accessibility is made possible by the direct-to-consumer business model, which does away with intermediaries and the accompanying expenses.

AliExpress is able to offer affordable rates on a variety of goods by putting customers in direct contact with producers, distributors, and sellers.

2) Several different goods

An enormous marketplace with vendors from all over the world is hosted by AliExpress and offers a wide range of goods.

AliExpress offers a wide variety of products, whether you’re looking for electronics, clothing, accessories, household goods, or specialty items. Due to the variety, customers might locate specialized goods that might not be easily accessible in nearby businesses.

3) Several choices for comparable things

several choices

Before making a purchase, customers can compare prices, features, and reviews across the platform. With so many options, consumers can compare prices and choose the best deal.

Additionally, having a variety of options encourages rivalry among vendors. Whitch motivate them to offer higher-quality goods and customer support in order to stand out from the competitors.

4) Dependable accessibility

The platform is accessible 24/7, allowing buyers to shop at their convenience without being restricted by physical store hours or geographical limitations. Whether you’re at home, at work, or on the go, you can easily access AliExpress through its website or mobile app.

This reliable accessibility ensures that customers can browse through a vast range of products, place orders, track shipments, and communicate with sellers whenever they need to.

It provides flexibility and convenience, accommodating different schedules and time zones. With AliExpress, you have dependable access to a wide array of products and services, making it a convenient and accessible platform for online shopping.

5) Transport adaptability

AliExpress offers many shipping alternatives and international shipping choices to meet the needs of customers worldwide, making it very transport-adaptable.

It enables you to buy things and have them delivered to your selected location, regardless of where you are in the world. AliExpress offers flexibility and simplicity in ensuring that your products are conveyed successfully and securely by providing a variety of shipping options, including numerous delivery methods and tracking information supplied for the majority of transactions.

Cons of buying from AliExpress

1) Purchase from unreliable sellers runs the risk

Although AliExpress works hard to keep a reliable marketplace, it is always possible to run into sellers who fall short in terms of product quality, shipment dates, or customer support. Some vendors may use dishonest tactics, such as misrepresenting their goods, giving subpar customer service, or failing to fulfill orders on time.

2) Standard delivery takes a long time to arrive

The fact that standard delivery on AliExpress frequently takes a very long time to arrive is a significant drawback. The delivery periods for standard shipping on AliExpress can differ dramatically from domestic or expedited shipping choices due to the nature of international shipping and several factors involved, including customs clearance, transportation logistics, and distance.

3) Possible loss of packages during shipping

The possibility of items going missing during shipping is yet another potential drawback of utilizing AliExpress.

AliExpress makes a concerted effort to provide trustworthy shipping services, however, the use of various carriers and the challenges of international shipping may increase the possibility of items being overlooked or lost.

A multitude of factors, including handling errors, transit mishaps, customs issues, and inaccurate address information, can result in package losses. When shipments seem to be delivered but the customer never receives them, it may be irritating.

4) Risk of obtaining defective goods

The possibility of receiving faulty items is a serious drawback of utilizing AliExpress. Even though AliExpress works hard to maintain quality control and make sure that vendors follow specific guidelines, it is still possible to receive goods that are flawed, damaged, or not what was advertised.

This risk may be increased by the incapacity to physically inspect the products prior to purchase as well as the differences in manufacturing and quality control procedures between different suppliers.

The quality or functioning of some products may be misrepresented by some merchants, whether on purpose or accidentally, leaving customers disappointed or irritated.

5) Some incredibly cheap goods might not be of high quality.

The possibility of some incredibly cheap goods being of low quality is one of AliExpress’ drawbacks. Although AliExpress sells goods for reasonable costs, there is a chance that some of the products won’t meet the buyer’s standards for quality or performance.

The use of less expensive materials, laxer manufacturing standards, or other cost-cutting methods by the vendor may be to blame for the low prices. While some customers might find this acceptable, others could feel that the items they receive are not worth the low price they paid.

Chapter 5. FAQs about AliExpress legitimacy

faqs about aliexpress legitamacy

1) Is AliExpress legit online store?

Yes, the Alibaba Group’s AliExpress is a real online store. One of the biggest online shopping platforms in the world, it links customers with vendors who sell a variety of goods.

2) Does AliExpress offer adequate buyer protection?

The 90-day AliExpress product protection period starts after your ordered item is sent out. But if you’re unhappy with your order, they also allow you an extra 15 days following order confirmation to initiate a dispute, giving you plenty of time to secure a hassle-free refund or return.

3) Is AliExpress a trustworthy online store?

Yes, the Alibaba Group’s AliExpress is a real online store. One of the biggest online shopping platforms in the world. It links customers with vendors who sell a variety of goods. These things make Aliexpress a legit platform.

4) How can I tell if an AliExpress vendor is reliable?

Take into account variables like a seller’s ratings, sales volume, customer feedback, and inquiry response time when determining how trustworthy they are on AliExpress. In general, buyers are more likely to trust sellers with high ratings, favorable comments, and a solid track record.

5) Is shopping on AliExpress secure?

Although buying from AliExpress is typically regarded as safe, it’s crucial to use caution and do your homework before doing so. To confirm credibility and quality, look through the seller’s ratings, reviews, and product descriptions.


In conclusion, AliExpress has shown to be a trustworthy and reputable e-commerce platform. Customers from all around the world may shop and make purchases on AliExpress with ease and accessibility, at their own pace, and from the comfort of their homes. Even while AliExpress has a lot of trustworthy vendors, it is still possible to run into shady ones. In order to increase consumer happiness, AliExpress keeps enhancing its platform and services.

For Further Reading

Alibaba Trade Assurance: How to Protect Yourself from Scams

Aliexpress Dropshipping: What You Need to Know in 2023

How to Check AliExpress Reviews and Buy Safely Online

Alibaba vs Aliexpress: Which One Is Best for Your Business?

Is AliExpress Safe? Learn How to buy Safely from AliExpress