If you are looking for an industry to invest in, the pet industry is the ideal one you should pick. If you only look at the U.S pet industry, more than 70% of households have a pet. This shows the size of the target market you will have. For pet owners, their pets are like family members and they are willing to spend on them.
The growth in the pet industry is phenomenal. By 2027, it is expected that the industry will reach almost 358.62 billion dollars. As a seller, this is a very lucrative opportunity. To make sure you can get a slice of this share, you need to have the ideal pet products to sell in 2023. The type of product you sell will play a deciding role in where your pet business goes.
If you are looking for just the right pet product to sell, this blog is for you. Not only are we going to talk about the top 30 ideal pet products you should sell in 2023, but we have also included much more that can interest you. So, read on to know more!
Table of Contents
Chapter 1: 7 Reasons Why You Should Invest in the Pet Product Industry?
The pet industry is growing – this is true! But, should this be the only reason why you want to invest in it? There are many established sellers in the market. The level of competition is high and the established players are already making huge profits. Following are 7 reasons that the pet industry is going to remain ever-green and lucrative.
1) It is Booming
The first reason you should invest in the pet industry is that it is booming. With growth comes more clientage. According to the APPA (American Pet Products Association), 123.6 billion U.S dollars were spent on purchasing pet products in 2021 alone. This number is expected to rise to 358.62 billion U.S dollars by 2027. Hence, it shows how many opportunities sellers have.
2) Humanization of Pets
Initially, pets were just seen as possessions. Most people kept pets for a reason. For instance, as watchdogs, play pals or even a status symbol. With time, this has changed. Nowadays, pet owners think of pets as family members. They are given the same care and attention. Some pet owners even delay or avoid having children as for them, their pets are their children.
Pets are getting a higher standard of attention and care. Therefore, the spending on pet products has increased manifold.
3) Reliable and Consistent Market
The pet market is not trendy or seasonal. The majority of the products like pet food, collars, GPS trackers, medicines, vitamins etc. all are used daily. This ensures the same revenue year around unlike trendy products and trendy market segments. Pet product sellers don’t need to worry about seasonal shortages or stocking up huge amounts of inventory.
4) Recessions Resistant
This is one recession-proof industry. During the pandemic, we have seen many sellers go out of business. The reason was that people did not have jobs, there was uncertainty and cost-cutting was in effect. Even in these circumstances, we saw that pet owners did not cut down spending on their pets drastically.
People preferred cutting down on other luxurious items. The spending on basic pet products was not affected. The reason is, they don’t think of pets as animals only but as family members.
5) No Complicated Sales Pitch Required
Pet parents/owners are well-educated about the needs of their pets. Moreover, they are willing to try new products and services which seem beneficial to their pets. Therefore, sellers don’t need to struggle for creating a demand for their ideal pet products. The demand is already there. All you need to do is come up with something unique and different to cater to that demand.
6) New and Innovative Ideas
The biggest difference between a successful business and a normal business is tapping into new ideas. A normal business just markets and sells highly demanding products. If you want something different, you have to look for that competitive edge. In the pet industry, there is so much that you can explore to gain profits.
The pet industry is not restricted to just pet products. There are several pet services you can provide too. One such example is pet photography. You can also include pet blogging to inform your customers about what is going on in the pet world!
7) No Specialization is Required
For selling pet products, you don’t need to have a certain degree or specialization. You might require certain certification from the seller if you are selling pet food, toys or medication. You just need to be sure that you are buying from a legitimate supplier who is qualified to be producing that product. If you have all documents and certifications in place, you require nothing else.
Chapter 2: Top 30 Ideal Pet Products you Should Sell in 2023
The pet industry is massive. The pet business is found in many forms; products and services alike. Some pet products can be generally used for all pet types. On the other hand, others might be very specific. It depends on the niche you target. The biggest chunk of the industry goes to dogs. Nevertheless, many businesses are making profits by providing specific products for very small categories like arachnids and reptiles.
Pro tip: The trick is to find a niche that is big enough to help you gain a constant profit while small enough to eliminate the need for intense competition and marketing.
Picking a product to sell is not an easy task. In this chapter, we are going to talk about the top 30 pet products that are ideal for any day, any season and any year. With these, you will not need a rigorous marketing campaign to stand out. They are safe, highly demanded products that are sure to give you profits.
Note: The pictures that you can see in this chapter are taking from our company’s catalogue. If you are interested in getting hold of the complete files or in knowing anything related to them, contact our Sales Rep today. You can book a free consultation by leaving a message and she will get back to you!
1) Pet Toys
Pets love to play. This includes both physical activities and playing with toys. Toys are integral to the well-being of your pet. Toys allow pets to have a good pass time, avoid boredom and even help protect them from developing behavioural problems. Some people make the mistake of ordering pet toys in bulk without checking for certifications.
Going with a low-quality toy can not only be a hassle but can be a health hazard and life-threatening also. If the toys are not of good quality, the pet can end up choking on certain parts. Owners are very particular about which toys they give. The toys should be made of nontoxic material which is not harmful to pets.
